Digital Content Strategist for IT and Software Applications

5 hours ago


Midrand, Gauteng, South Africa LINKFIELDS INNOVATIONS (PTY) LTD Full time

We are seeking a highly skilled Digital Content Strategist to develop and implement our online presence within the IT and software applications industry.

The ideal candidate will create engaging content, design effective campaigns, and maintain consistency across our social media platforms, aligning with our company objectives.

Responsibilities:
  • Content Creation:
    • Develop high-quality, engaging, and industry-relevant content, including:
    • Social media posts
    • Industry updates and trends
    • Promotional and bulk posts
  • Social Media Management:
    • Manage day-to-day handling of social media platforms (LinkedIn, Facebook, Twitter, Instagram, etc.) tailored to B2B audiences
    • Schedule and monitor bulk posts using social media tools (e.g., Buffer, Hootsuite)
    • Engage with the audience through comments, messages, and interactive posts
  • Market Trends & Insights:
    • Research and stay updated on trends, innovations, and developments within the IT and software applications industry
    • Use insights to guide content creation and campaign strategies
  • Content Planning & Strategy:
    • Collaborate with cross-functional teams to align content with marketing goals
    • Create monthly content calendars ensuring timely delivery and consistency
    • Suggest strategies to improve engagement, reach, and conversions
  • Analytics and Reporting:
    • Track and analyze performance metrics (engagement rates, reach, impressions, etc.)
    • Prepare reports and provide recommendations to optimize campaigns and content
  • Brand Voice & Consistency:
    • Maintain a consistent tone, style, and voice that aligns with our branding
    • Ensure compliance with branding guidelines across all content

We estimate the salary for this position to be around $80,000 - $100,000 per annum, depending on experience and qualifications.

Desired Experience & Qualifications:

  • Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field (preferred but not mandatory)
  • Proven experience as a Social Media Content Creator or similar role, ideally in IT or software industries
  • Familiarity with B2B content marketing and audience engagement
  • Proficiency in social media platforms and tools (e.g., LinkedIn, Buffer, Canva, Adobe Suite, etc.)
  • Basic understanding of SEO and content optimization
  • Knowledge of IT/software-related terminology and concepts is a strong advantage
  • Exceptional writing, editing, and storytelling skills
  • Creative mindset with the ability to produce visually appealing content
  • Strong organizational skills and attention to detail
  • Ability to work independently and meet deadlines


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