Research and Insights Professional
3 days ago
The Role of the Research and Media Analyst at Publicis Groupe is to drive business growth through data-driven insights. This position demands a high level of bravery, presence, and skills to make a meaningful impact on business outcomes.
Key Responsibilities:- Media Analytics: Produce and present competitive advertising expenditure reports, analyses, and reviews.
- Audience Insights: Develop and present audience/market insights reports for customers/consumers in South Africa and Africa, including media landscape documents, category or market trends, and brand-specific consumer/audience profiles & trends.
- Audience Tracking: Produce and present audience tracking reports and analyses.
- Media Inflation: Producethandle and present media inflation reports and presentations.
- Data Queries: Respond to global data, reports, and insight queries for central services.
- Dashboards: Produce and manage live dashboards/reports in Google Studio or any other preferred Publicis Groupe platform you are trained on.
- Data Sciences Collaboration: Work with the Data Sciences team to build and maintain live dashboards.
- POVs: Input into Points of View documents, including various landscape documents in South Africa and Africa, on eCommerce, social media, media inflation, channel-specific or other required at the time.
- Knowledge Sharing: Share skills and knowledge with your teams, strategists, and junior colleagues.
- Information Sourcing: Source insightful and useful information that would benefit not only media but all the Publicis Groupe companies. Readily share this information through the Lion Library on Teams, via email, and the Cognition WhatsApp group.
- Research Design and Management: Manage research projects from design to delivery.
- Client Briefs: Receive and process client briefs, scoping and costing projects as needed.
- Questionnaire Development: Develop questionnaires and achieve client objectives.
- Survey Administration: Administer surveys and execute general project management.
- Support Business Pitches: Support business pitches with research and insights requests.
- Cross-Selling: Actively seek opportunities to cross-sell research and analytics products within the Publicis group of agencies and attract new clients external to the existing group.
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