Business Insights Professional
6 days ago
As a Senior Market Intelligence Analyst at Onboarded Solutions, you will be responsible for driving business growth and expansion through market research, data analysis, and strategic forecasting.
The ideal candidate will have a strong background in market intelligence, consumer insights, and business analytics, with experience in developing deep consumer insights and translating complex data into actionable strategic insights.
Key Responsibilities:- Conduct comprehensive market research on the solar energy sector, encompassing residential, commercial, and industrial markets.
- Analyze customer preferences, adoption challenges, and decision-making processes through desktop research, surveys, focus groups, and interviews.
- Monitor and evaluate macroeconomic factors, regulatory updates, and policy changes impacting target markets.
- Stay informed on technological advancements and emerging trends in solar energy, energy storage solutions, and financing models.
- Develop market forecasts to assess demand, penetration rates, and revenue potential.
- Leverage data analytics tools to identify new market opportunities and potential risks.
- Conduct scenario planning and risk assessments for business expansion and investment decisions.
- Benchmark the company's market position against leading local and international solar energy competitors.
- Bachelor's degree required (Economics, Business, Marketing, Finance, Engineering, Data Analytics, or related field).
- 3+ years of experience in market intelligence, consumer insights, business analytics, or strategic research.
- Proven ability to develop deep consumer insights, using qualitative and quantitative research methods.
- Expertise in survey design, focus groups, and customer behavior analysis.
- Strong analytical skills, with experience using data tools (Excel, Power BI, Tableau, SQL, or similar analytics platforms).
- Experience conducting market sizing, demand forecasting, and competitive benchmarking.
- Strong understanding of renewable energy, solar technology, and financing trends.
- Ability to translate complex data into actionable strategic insights.
- Excellent communication skills for executive reporting, stakeholder engagement, and storytelling.
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