Activation and BTL Campaign Strategist

4 days ago


Cape Town, Western Cape, South Africa Mukuru Full time

We are looking for a skilled Activation and BTL Campaign Strategist to develop and execute successful activation strategies and Below the Line campaigns that drive business results and enhance brand reputation.

About the Role
  • This role will be responsible for setting up monitoring tools and dashboards to track activations, BTL campaigns, branch initiatives, and agent participation metrics in real-time.
  • You will need to have strong analytical skills and experience with data-driven decision-making.
Responsibilities
  1. Strategy Development: Develop a comprehensive activation strategy, including objective setting, budget allocation, and vendor selection.
  2. Campaign Performance Tracking: Prepare and present campaign performance reports tracking key metrics such as reach, response rates, conversion rates, and cost per acquisition.
  3. Measurement and Analysis: Set up monitoring tools and dashboards to track activations, BTL campaigns, branch initiatives, and agent participation metrics in real-time.
Requirements
  • Analytical skills and experience with data-driven decision-making.
  • Ability to think and act globally, understanding the cultural, regulatory, and market differences across various regions.


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