Global Brand Engagement Specialist

5 days ago


Cape Town, Western Cape, South Africa Mukuru Full time

Mukuru is seeking a highly skilled Global Brand Engagement Specialist to drive brand visibility and customer loyalty through on-ground activations and targeted Below the Line campaigns.

About the Role
  • This role will be instrumental in creating impactful brand experiences in branches and through agent networks.
  • You will be responsible for developing a comprehensive activations strategy, managing the activation calendar, and evaluating criteria and KPIs to measure success.
Duties and Responsibilities
  1. Activations Strategy Development: Develop a comprehensive activations strategy document outlining objectives, target audiences, key messaging, and activation channels.
  2. Below the Line Campaign Management: Prepare BTL campaign briefs outlining campaign objectives, target audiences, messaging, creative concepts, and media channels.
  3. Branch Experience Enhancement: Create branch branding guidelines ensuring consistency in brand messaging, visuals, and customer experience across all branches.
  4. Agent Network Engagement: Establish agent feedback mechanisms to gather insights on brand perception, product knowledge, and marketing effectiveness.
Key Requirements
  • Grade 12 or equivalent
  • Bachelor's degree or Advanced diploma in Business, Marketing or related field
  • 6 years Progressive experience in activations, BTL marketing, or related fields.


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