Media Campaign Strategist
5 days ago
At Dentsu Aegis Network, we are committed to delivering innovative and effective media solutions for our clients. We value creativity, collaboration, and a results-driven approach. Our dynamic team puts people first, empowering them to grow while striving for excellence. We lead with positivity, purpose, and ultimate accountability.
About the RoleWe are seeking a highly skilled and detail-oriented Media Implementation Planner to join our team. The ideal candidate will be responsible for planning, executing, and optimizing Above-The-Line (ATL) media campaigns, including TV, radio, and print advertising. This role requires a strategic thinker with a strong understanding of media landscapes and the ability to manage multiple projects simultaneously.
Main Responsibilities- Campaign Planning: Develop comprehensive ATL media plans that align with client objectives and target audience insights.
- Media Buying: Negotiate and purchase media space across various ATL channels, ensuring cost efficiency and maximum reach.
- Execution: Coordinate the implementation of media campaigns, including scheduling, trafficking, and monitoring of ads.
- Optimization: Analyze campaign performance data and provide actionable insights to optimize media spend and improve ROI.
- Collaboration: Work closely with creative, account management, and digital teams to ensure integrated campaign execution.
- Reporting: Prepare detailed reports on campaign performance, including key metrics, insights, and recommendations for future campaigns.
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