Media Campaign Strategist

5 days ago


Cape Town, Western Cape, South Africa Dentsu Aegis Network Full time

At Dentsu Aegis Network, we are committed to delivering innovative and effective media solutions for our clients. We value creativity, collaboration, and a results-driven approach. Our dynamic team puts people first, empowering them to grow while striving for excellence. We lead with positivity, purpose, and ultimate accountability.

About the Role

We are seeking a highly skilled and detail-oriented Media Implementation Planner to join our team. The ideal candidate will be responsible for planning, executing, and optimizing Above-The-Line (ATL) media campaigns, including TV, radio, and print advertising. This role requires a strategic thinker with a strong understanding of media landscapes and the ability to manage multiple projects simultaneously.

Main Responsibilities
  • Campaign Planning: Develop comprehensive ATL media plans that align with client objectives and target audience insights.
  • Media Buying: Negotiate and purchase media space across various ATL channels, ensuring cost efficiency and maximum reach.
  • Execution: Coordinate the implementation of media campaigns, including scheduling, trafficking, and monitoring of ads.
  • Optimization: Analyze campaign performance data and provide actionable insights to optimize media spend and improve ROI.
  • Collaboration: Work closely with creative, account management, and digital teams to ensure integrated campaign execution.
  • Reporting: Prepare detailed reports on campaign performance, including key metrics, insights, and recommendations for future campaigns.


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