Global Brand Engagement Lead

7 days ago

Cape Town, Western Cape, South Africa Mukuru Full time

Mukuru is seeking a Global Brand Engagement Lead to oversee global brand engagement initiatives, driving brand awareness and customer interaction through strategic partnerships and immersive brand experiences.

Key Responsibilities:
  • Develop and implement global brand engagement strategies, aligning with business objectives and ensuring seamless execution.
  • Lead cross-functional teams to identify and secure partnership opportunities, managing negotiations and relationship-building.
  • Oversee the development and execution of immersive brand experiences, collaborating with internal stakeholders and external partners.
  • Measure and evaluate the effectiveness of global brand engagement initiatives, providing insights and recommendations for future strategies.
Below the Line Campaign Management:
  • Prepare and present BTL campaign briefs, outlining campaign objectives, target audiences, messaging, creative concepts, and media channels.
  • Develop and manage BTL campaign budgets, ensuring effective resource allocation and ROI optimization.
  • Track key metrics such as reach, response rates, conversion rates, and cost per acquisition for BTL campaigns.
  • Conduct post-campaign analysis, highlighting successes, challenges, and learnings, with recommendations for future campaigns.
Branch Experience Enhancement:
  • Create branch branding guidelines, ensuring consistency in brand messaging, visuals, and customer experience across all branches.
  • Implement branch enhancement projects to improve signage, layout, décor, and customer engagement zones with input from internal teams.
  • Conduct customer satisfaction surveys to gather feedback on branch experience improvements.
  • Track metrics such as branch foot traffic, customer dwell time, and customer satisfaction scores before and after enhancements.
Agent Network Engagement:
  • Establish agent feedback mechanisms to gather insights on brand perception, product knowledge, and marketing effectiveness.
  • Collaborate with cross-functional teams to build metrics tracking agent participation, engagement levels, before and after marketing initiatives.
Measurement and Analysis:
  • Set up monitoring tools and dashboards to track activations, BTL campaigns, branch initiatives, and agent participation metrics in real-time.
  • Generate and share regular performance reports with stakeholders, highlighting key metrics, trends, and actionable insights.
  • Optimize activation strategies, BTL campaigns, and branch experiences based on data-driven findings.
  • Conduct cross-channel attribution analysis to assess the impact of activations, BTL campaigns, and branch initiatives on overall brand performance.

Key Requirements include Grade 12 or equivalent, a Bachelor's degree or Advanced diploma in Business, Marketing, or related field, and 6 years' progressive experience in activations, BTL marketing, or related fields.

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