Senior Digital Commerce Strategist
3 weeks ago
About the Role
We are seeking a seasoned Digital Commerce Strategist to join our team at Abbott Nutrition, based in Johannesburg. In this role, you will be responsible for developing and executing the digital commerce strategy for our South African market.
Key Responsibilities
- Define and execute the digital commerce strategy for Ensure & Pediasure brands, aligning with business objectives.
- Lead and manage the entire ANI digital ecosystem, including channel definition, strategy rollout, and agency partnerships.
- Develop and track the CRM journey, ensuring alignment with marketing and area targets.
- Coordinate digital-related topics, manage agency partners, and ensure brand positioning and strategy are well-coordinated.
- Leverage data analytics to develop innovative customer-centric solutions, boosting online sales, engagement, and reach.
- Drive revenue, share, and profitability for eCommerce in the market by defining the eCommerce strategy, partnering with local sales and marketing teams, and managing budget and operational costs.
- Collaborate with sales to maintain a sustainable balance between online and offline consumer interactions, ensuring integration of legal, POPI, and regulatory requirements.
Requirements
- Tertiary qualification in Marketing or Commercial qualification is an advantage.
- 1+ years in sales/marketing/digital/eCommerce role (client side or retailer) within FMCG, OTC, or Healthcare environment.
- Working knowledge of eCommerce business model (from demand generation to distribution).
- Knowledge of Retail Sales, Brand Management, or Shopper Marketing.
- Demonstrates strong negotiation and communication skills, ability to present and influence others.
- Team player with experience in working with cross-functional teams.
- Strong analytical skills, ability to convert analysis into insights, strategies, and actionable plans.
About Abbott
Abbott is a global healthcare leader, creating breakthrough science to improve people's health. We're always looking towards the future, anticipating changes in medical science and technology.
Estimated Salary: R750,000 - R1,000,000 per annum
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