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Global Marketing Strategist

2 months ago

Johannesburg, Gauteng, South Africa Aramex Full time

Aramex is seeking a seasoned marketing professional to drive account-based marketing initiatives and expand our business presence globally.

Job Summary

The successful candidate will be responsible for developing and executing multi-touch account-based marketing plans that focus on demand generation and deal acceleration within our most strategic accounts.

Key Responsibilities

  • Create and execute targeted marketing campaigns to engage with key decision-makers and influencers within our target accounts.
  • Develop and maintain strong relationships with our sales teams to ensure alignment and effective communication of marketing strategies and tactics.
  • Conduct market research to identify trends, opportunities, and challenges in the logistics industry and develop insights to inform marketing strategies.
  • Design and implement effective marketing metrics and analytics to measure the impact of marketing campaigns and optimize future initiatives.
  • Stay up-to-date with the latest marketing trends and best practices in the industry.
  • Requirements
  • 8+ years of experience in B2B marketing, with a proven track record in account-based marketing initiatives.
  • Extensive experience in developing and executing integrated marketing campaigns using digital tactics, events, webinars, and content creation.
  • Hands-on experience with Salesforce is highly desirable.
  • Experience in the logistics industry is a plus.
  • Thorough understanding of the GCC market is a plus.