Global Marketing Strategist

1 month ago


Johannesburg, Gauteng, South Africa Aramex Full time

Job Title: Global Marketing Manager

Job Summary:

We are seeking a highly experienced and strategic Global Marketing Manager to join our team at Aramex. As a key member of our marketing function, you will be responsible for defining and delivering account-based marketing initiatives that drive new sales pipeline and expand on existing opportunities within target accounts.

Key Responsibilities:

  • Create and execute multi-touch account-based marketing plans that focus on demand generation and deal acceleration within our most strategic accounts.
  • Research specific industry sectors, organisations and personas to produce targeted materials and messaging, including customised collateral to support the sales teams across the entire sales cycle.
  • Develop strong relationships with the account teams and act as the link between the sales team and global marketing, ensuring materials meet brand requirements and messaging is consistent.
  • Improve marketing effectiveness by identifying opportunities through more effective audience segmentation, marketing techniques, and processes.
  • Measure and report on the impact of marketing campaigns to support overall account and business goals.
  • Stay up-to-date with current trends in marketing and logistics.

Requirements:

  • 8+ years B2B marketing experience
  • Proven track record with account-based marketing initiatives, targeted vertical campaigns, or demonstrable success impacting pipeline growth.
  • Extensive experience developing and executing integrated marketing campaigns using digital tactics, events, webinars and emails as well as content creation.
  • Hands-on experience with Salesforce is a big plus.
  • Experience in the logistics industry is a plus.
  • Thorough understanding of the GCC market is a plus.


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