Global Marketing Strategist
1 month ago
Job Title: Global Marketing Manager
Job Summary:
We are seeking a highly experienced and strategic Global Marketing Manager to join our team at Aramex. As a key member of our marketing function, you will be responsible for defining and delivering account-based marketing initiatives that drive new sales pipeline and expand on existing opportunities within target accounts.
Key Responsibilities:
- Create and execute multi-touch account-based marketing plans that focus on demand generation and deal acceleration within our most strategic accounts.
- Research specific industry sectors, organisations and personas to produce targeted materials and messaging, including customised collateral to support the sales teams across the entire sales cycle.
- Develop strong relationships with the account teams and act as the link between the sales team and global marketing, ensuring materials meet brand requirements and messaging is consistent.
- Improve marketing effectiveness by identifying opportunities through more effective audience segmentation, marketing techniques, and processes.
- Measure and report on the impact of marketing campaigns to support overall account and business goals.
- Stay up-to-date with current trends in marketing and logistics.
Requirements:
- 8+ years B2B marketing experience
- Proven track record with account-based marketing initiatives, targeted vertical campaigns, or demonstrable success impacting pipeline growth.
- Extensive experience developing and executing integrated marketing campaigns using digital tactics, events, webinars and emails as well as content creation.
- Hands-on experience with Salesforce is a big plus.
- Experience in the logistics industry is a plus.
- Thorough understanding of the GCC market is a plus.
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