Social Media Specialist

2 days ago


Johannesburg, Gauteng, South Africa Vgp Recruitment Full time

Vgp Recruitment is looking for a highly motivated Social Media Specialist to join their team. This role involves creating and curating content for various social media platforms, including Facebook, Instagram, LinkedIn, TikTok, and Threads. The ideal candidate will have a strong background in marketing and communications, with experience in creating engaging content and growing online communities.

The successful candidate will be responsible for developing and implementing a comprehensive social media strategy aligned with the organisation's goals and target audiences. They will also be expected to monitor social media channels for comments, mentions, and messages, and engage with the audience in a timely and personable manner.

In addition to creating high-quality content, the Social Media Specialist will be responsible for maintaining a content calendar to schedule posts and ensure consistent and timely content delivery. They will also be required to conduct research to understand the target audience's preferences, behaviours, and demographics, and adjust content accordingly.

Key responsibilities include:

  • Developing and implementing a comprehensive social media strategy
  • Creating high-quality content for various social media platforms
  • Maintaining a content calendar to schedule posts
  • Conducting research to understand target audience preferences and demographics
  • Engaging with the audience on social media channels

Requirements include an appropriate bachelor's degree in Marketing, Communications, Multimedia, Media, Public Relations, or a related field, with 4+ years' experience in managing social media accounts for a business or organisation. Strong copywriting skills, graphic design and multimedia skills, and proficiency in using social media analytics tools are essential.

A relevant portfolio of work is required as part of the application process. Please submit your CV and portfolio along with your application.



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