Social Media Manager

2 weeks ago

Johannesburg, Gauteng, South Africa Vgp Recruitment Full time

A South African Higher Business Education institution (based in Cape Town) has a terrific, fully remote opportunity for a driven, mid-weight Social Media Manager & Content Creator to join their productive team.

The primary purpose of this role is to execute Social Media strategies by planning, creating and curating content that engages with the business's various communities.

You will be required to write, design on Canva and create video content. While this is not a fully-fledged designer or a copywriter role, you should be competent in both.

In addition, you will monitor the Social Media platforms for trends and opportunities.

It goes without saying that you are proficient on Facebook, Instagram, LinkedIn, TikTok, Threads, and ad hoc X (Twitter).

Proficiency in Canva is also essential as well as some basic CMS back-end experience (uploading blogs, making small changes).

Furthermore, comprehensive experience with content planning and exposure to strategy is vital.

We're looking for a passionate and very hands-on candidate who is flexible, agile, and efficient.

This is a particularly busy role with a substantial number of Social Media channels to manage, and as such, you should be able to enjoy and work at a fast pace.

Don't miss out – apply today

Please note: While this is a remote opportunity, it is Cape Town based and should you be Johannesburg based, you will need to be able to commute when required.

The business's remote work policy allows for a flexible remote working relationship that supports and encourages a mixture of work from home and collaborative work.

Responsibilities
  1. Develop Social Media Strategy: Execute a comprehensive Social Media marketing strategy aligned with the organisation's goals and target audiences.
  2. Content Creation: Generate high-quality and engaging content including text, images, videos, and graphics, for various Social Media platforms.
  3. Content Calendar Management: Maintain a content calendar to schedule posts and ensure consistent and timely content delivery.
  4. Audience Research: Conduct research to understand the target audience's preferences, behaviours, and demographics, and adjust content accordingly.
  5. Community Engagement: Monitor Social Media channels for comments, mentions, and messages, and engage with the audience in a timely and personable manner.
  6. Community Building: Grow and nurture online communities by attracting and retaining followers or fans who are aligned with the brand.
  7. Analytics & Reporting: Use Social Media analytics tools to track and analyse key performance metrics, such as engagement, reach, clicks, and conversions. Prepare regular reports to assess the effectiveness of Social Media efforts and make data-driven recommendations for improvement.
  8. A/B Testing: Conduct A/B tests on different types of content, headlines, images, and posting times to determine what resonates best with the audience.
  9. Social Media Trends & Research: Stay up to date with the latest Social Media trends, algorithm changes, and industry developments.
  10. Social Media Platform Management: Maintain and optimise Social Media profiles, ensuring they are up-to-date and reflect the brand's image consistently.
  11. SEO Optimisation: Optimise Social Media profiles and content for search engines to improve discoverability.
  12. Crisis Management: Handle negative comments, customer complaints, and crises professionally and effectively.
  13. Content Collaboration: Collaborate with the company's departments (marketing, Academic, Student support, sales) to ensure brand consistency and messaging alignment across all channels.
  14. Content Promotion: Promote blog posts, articles, and other content assets through Social Media channels to drive website traffic and lead generation.
  15. Compliance & Policy Adherence: Ensure that all Social Media activities comply with relevant regulations and company policies.
  16. Feedback Analysis: Analyse audience feedback and sentiment to make informed decisions and adapt the Social Media strategy as needed.
  17. Competitor Analysis: Monitor competitors' Social Media activities and identify opportunities to gain a competitive advantage.
  18. Website: Ensure the content is updated timeously, correctly and on brand.
  19. In addition, the creation of ad hoc content related to specific campaigns.
  20. Campaign Performance Evaluation: Assess the success of Social Media campaigns, including their impact on brand awareness, engagement, and conversions.
Requirements
  1. An appropriate bachelor's degree in Marketing, Communications, Multimedia, Media, Public Relations, or a related field.
  2. 4+ years' proven track record of managing Social Media accounts for a business or an organisation.
  3. Experience in creating various types of content, including text, images, videos, and graphics for the main Social Media platforms, Facebook, Instagram, LinkedIn, TikTok and Threads.
  4. Graphic Design and Multimedia skills with a proficiency in graphic design software, Canva and video editing tools.
  5. Strong Copywriting skills for crafting compelling and engaging Social Media posts.
  6. An understanding of SEO principles to optimise Social Media content.
  7. Proficiency in using Social Media analytics tools.
  8. Social Media content calendar management.
  9. An awareness and view on the role of education in transforming South Africa.
  10. An alignment with the business's core values and a belief in their strategic intent.
  11. Meticulous attention to detail to ensure posts are error-free and that the branding and messaging remain consistent.
  12. Proactive, with an inclination towards being able to take actions and decisions towards achieving certain outcomes in a dynamic, fast-moving environment.
  13. Excellent command of the English language and grammar with excellent written and verbal communication and presentation skills.
  14. Able to handle a high-pressure environment.
  15. Ability to collaborate with colleagues from different departments and develop strong working relationships that are based on trust, mutual respect, and authenticity.
  16. Curious, creative, and innovative.
  17. Passion for Social Media and the latest trends and developments in the industry.
  18. Able to commute to Cape Town for meetings when needed.
  19. A relevant portfolio as part of the interview process will be the presentation of the applicant's portfolio of work.
  20. Please submit a relevant portfolio along with your CV on application.
  21. Should you not receive a response within one week, please consider your application unsuccessful.

City: Remote in Cape Town or Johannesburg
Country: South Africa
Level of Expertise: Mid
Remuneration: Negotiable
Reference Number: #Tam

Tamara Wolpert GM & Consultant

#J-18808-Ljbffr

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