Junior Social Media Specialist

5 days ago

Johannesburg, Gauteng, South Africa TalentLink Full time

Job Requirements:

  • Bachelor's degree in Marketing or Communications (preferred).
  • 3 years of experience in social media management, preferably in luxury hospitality or travel.
  • Proven experience driving direct revenue through organic social media efforts.
  • Strong understanding of luxury brand positioning and high-net-worth customer engagement.
  • Proficiency in social media platforms (Instagram, Facebook, TikTok, and YouTube).
  • Experience with social media scheduling and analytical tools.
  • Excellent copywriting and storytelling skills.
  • Basic design and video editing skills.
  • Experience in working with influencers and content creators.
  • Strong ability to multitask, manage campaigns, and meet deadlines in a fast-paced environment.

Key Responsibilities:

  • Social Media Management:

    • Align social media strategies with business goals.
    • Drive direct bookings and revenue through organic social media campaigns.
    • Manage and optimize social media profiles on Instagram, Facebook, TikTok, and YouTube.
    • Stay ahead of industry trends to ensure the brand remains a leader in luxury travel.

  • Content Creation and Storytelling:

    • Create visually stunning and experience-driven content that promotes the luxury lifestyle.
    • Craft compelling captions and engaging stories highlighting the brand's unique offerings.
    • Collaborate with the marketing team to align social media content with broader campaigns.
    • Create and edit short-form videos, graphics, and multimedia content using tools like Canva, Adobe Creative Suite, and CapCut.

  • Community Engagement and Brand Building:

    • Engage with followers, guests, and influencers to build a loyal community.
    • Respond promptly to comments, messages, and reviews to maintain a strong brand reputation.
    • Leverage user-generated content (UGC) and collaborate with travel bloggers and influencers.

  • Social Commerce and Direct Booking Growth:

    • Utilize social media platforms to drive direct bookings.
    • Implement remarketing campaigns to re-engage users and encourage bookings.
    • Use social media campaigns and incentives to drive sales.

  • Analytics and Performance Reporting:

    • Track and report KPIs such as engagement, reach, conversions, and revenue.
    • Use tools like Meta Business Suite, Google Analytics, and Metricool to inform strategy.
    • Provide insights and recommendations for improving organic social media performance.

  • Influencer and Supplier Management:

    • Identify and manage relationships with influencers, brand ambassadors, and content creators.
    • Collaborate with videographers and other suppliers to ensure high-quality content.

  • Collaboration and Cross-Department Coordination:

    • Work closely with marketing, sales, and reservation teams to align messaging and campaigns.
    • Support property teams in creating on-brand content and engaging with guests.
    • Coordinate with PR and Digital Marketing teams to ensure integrated marketing efforts.

  • Administrative Tasks:

    • Schedule posts using media management tools (e.g., Meta Business Suite).
    • Maintain a content calendar to ensure consistent posting.

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