Senior Sales Development Manager
1 week ago
About Us
We are a reputable distributor of premium alcohol brands, seeking a skilled sales professional to join our team in Ermelo. As a Senior Sales Development Manager - Off Trade, you will be responsible for driving the effective implementation of our sales strategy in key regions.
About the Role
The ideal candidate will have 3+ years of experience in sales development within the off-trade channel, with a strong understanding of FMCG and food & beverage category management principles. You will be expected to maintain a deep knowledge of our product range, stay up-to-date with market trends, and identify opportunities to drive sales growth.
Key Responsibilities:
- Strategically drive availability targets tailored to each channel, ensuring flawless execution of brand presence across various platforms.
- Prioritize key brands to optimize volume potential across channels, while implementing innovative strategies to boost sales volume.
- Execute promotions that align with and enhance brand equity, tailoring them for maximum synergy with specific channels.
- Rigorously implement the National Promotions Strategy, tracking and optimizing the return on investment (ROI) for promotions.
- Elevate brand visibility through impactful imagery, displays, merchandising, and more.
Operational Excellence:
- Systematically manage and update call cycles to maintain efficiency, ensuring 100% adherence to the prescribed call cycle.
- Accurately code all outlets for seamless operations, meeting all requirements during representative visits.
- Complete administrative tasks and reports promptly, maintaining company vehicles and managing vehicle mileage within budget.
Consumer Engagement:
- Engage responsibly with consumers at every touchpoint, collecting and managing consumer data in alignment with target demographics.
- Effectively communicate consumer insights and expectations, driving business decisions based on customer needs.
Financial and Asset Management:
- Adhere to quantity and discount cycle parameters to meet financial goals, ensuring prompt submission of PODs and credit notes.
- Handle promotional stock with accountability and care, minimizing waste and maximizing returns.
Desired Skills and Qualifications:
- 3 Year Tertiary Education (Beneficial)
- 4-5 Years Relevant experience - NB experience within off trade channel FMCG / Food & Beverage in Geographical area mentioned
- Product, service knowledge and understanding of category management
- Knowledge of marketing and accounting principles
- Computer literate
- Ability to conceptualise and negotiate
- Customer orientation
- Sound interpersonal skills and creativity (big picture thinking)
- Team player and ability to work independently using initiative
- Endurance and ability to tolerate extended hours (work evenings and over weekends
Salary and Benefits:
Market-related salary package, including company benefits and incentives, offering a competitive remuneration for this challenging role.
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