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Social Marketing Manager

1 week ago

Durban, KwaZulu-Natal, South Africa Unilever Full time
About the Role

We are seeking a skilled Marketing Communications Specialist to lead our PR and Influencer efforts. As a key member of our marketing team, you will be responsible for developing and implementing a socially-led digital strategy that delivers brand salience and credibility for our Home Care category.

Key responsibilities include:

  • Aligning the digital strategy with our marketing objectives, in collaboration with the DMC team.
  • Developing and executing media plans across various digital channels, including social media, online video, display, and programmatic advertising.
  • Building and maintaining relationships with influencers, content creators, and agency partners to drive engagement and conversions.

You will work closely with our global team to align on the right 'Others Say/Influencer' approach and build out our Homecare database for brands. A strong understanding of consumer behavior, market trends, and data analysis is essential for success in this role.