Digital Marketing Strategist

3 days ago


Durban, KwaZulu-Natal, South Africa Armstrong Appointments Full time

Main job function

Armstrong Appointments is seeking a highly skilled and experienced Digital Marketing Specialist to lead, design, and execute marketing initiatives across its businesses. The ideal candidate must be strategic and creative, capable of managing digital campaigns, developing engaging content, optimizing SEO, and enhancing UI/UX for web platforms and apps.

Key Responsibilities

  1. Digital Marketing Strategy & Execution:
    - Develop and implement short, medium, and long-term digital marketing strategies for each business.
    - Increase brand awareness, lead generation, and customer engagement.
    - Set up and manage digital ad campaigns (Google Ads, Facebook, Instagram, LinkedIn, TikTok, YouTube).
    - Monitor and optimize digital marketing performance across platforms.
  2. Content Creation & Social Media Management:
    - Design and create engaging static and video content for marketing campaigns.
    - Build a strong social media presence, grow followings, and increase engagement.
    - Write and publish blog articles, newsletters, FAQs, and other valuable content.
    - Develop and execute a content calendar tailored to each business.
  3. SEO, Website & UI/UX Enhancement:
    - Optimize websites for search engines (SEO) and user experience (UX).
    - Improve website navigation, speed, and overall usability.
    - Create online help guides, video tutorials, and FAQs to improve user engagement.
    - Collaborate with developers to implement UI/UX enhancements.
  4. Email Marketing & CRM Management:
    - Develop email marketing campaigns targeting various audiences.
    - Manage customer segmentation and engagement strategies.
    - Track and optimize email marketing KPIs.
  5. Performance Tracking & Data-Driven Optimization:
    - Analyse and report on marketing campaign performance using Google Analytics, Facebook Pixel, and other tracking tools.
    - A/B test digital assets (ads, landing pages, CTAs) to improve conversions.
    - Generate reports on social media growth, campaign success, and web analytics.
  6. Web Development & Tech Collaboration:
    - Coding/programming skills to make website and platform adjustments would be advantageous.
    - Work closely with developers to ensure seamless integrations and enhancements.
    - Manage website CMS updates and minor modifications when necessary.

Required Skills & Experience

  1. Digital Marketing & Strategy:
    - Proven experience in SEO, PPC, content marketing, and social media management.
    - Ability to develop and execute data-driven marketing strategies.
  2. Content Creation & Graphic Design:
    - Strong copywriting skills for blogs, social media, and web content.
    - Proficiency in Canva, Adobe Creative Suite (Photoshop, Premiere Pro, After Effects, Illustrator).
  3. Website & UI/UX Optimization:
    - Knowledge of WordPress, Webflow, or other CMS platforms.
    - Familiarity with HTML, CSS, JavaScript (coding skills are a bonus).
    - Experience in Google Analytics, Google Tag Manager, and Facebook Pixel.
  4. Social Media & Performance Marketing:
    - Experience with Facebook, Instagram, LinkedIn, YouTube, TikTok & Twitter Ads.
    - Proficiency in Google Ads (Search, Display, and Video Ads).
    - Understanding of programmatic advertising and outdoor media trends.
  5. Email Marketing & CRM:
    - Experience with Mailchimp, HubSpot, Active Campaign, or similar CRM tools.
    - Ability to automate email sequences and nurture leads effectively.
  6. Technical & Web Development (Preferred):
    - Coding/programming skills to implement quick fixes.
    - Ability to liaise with developers and ensure seamless execution of technical tasks.


  • Durban, KwaZulu-Natal, South Africa Micah Govender Developments Full time

    At Mastercard, we're committed to empowering people and fostering economic growth. Our innovative technology and services are designed to make transactions secure, simple, smart, and accessible.We're seeking a Digital Marketing Strategist to join our Advisors & Consulting Services team. As a marketing transformation expert, you'll lead the development and...


  • Durban, KwaZulu-Natal, South Africa TWK Agri (Pty) Ltd. Full time

    Job OverviewTWK Agri (Pty) Ltd. is a leading provider of innovative agricultural solutions.Role SummaryThe Marketing Strategist will be responsible for developing and implementing effective marketing strategies to promote our insurance services within the agriculture industry.About the RoleThe successful candidate will have excellent communication and...


  • Durban, KwaZulu-Natal, South Africa The Unlimited Full time

    The Unlimited is looking for a skilled Technical Platform Strategist to join our team. As a key member of our digital infrastructure team, you'll be responsible for shaping the vision and strategy for our web and app platforms.About the Role:You'll work closely with cross-functional teams to ensure alignment with business objectives.Drive innovation and...

  • Content Strategist

    2 days ago


    Durban, KwaZulu-Natal, South Africa Pave America Full time

    Job DescriptionPave America is seeking a highly skilled Content Strategist to join our team. The ideal candidate will have a deep understanding of content marketing and the ability to develop and execute effective content strategies.Key Responsibilities:Develop and execute content strategies that align with business objectivesManage and update content...

  • Digital Marketing

    3 weeks ago


    Durban, KwaZulu-Natal, South Africa Mr Price Group Full time

    Job title : Digital MarketingJob Location : KwaZulu-Natal, DurbanDeadline : March 25, 2025Quick Recommended LinksJobs by Location Job by industries Job DescriptionWe're always on the hunt for good digital marketing peeps if you are interested in digital marketing opportunities in the Mr Price Group, please apply here for future opportunities. Please note...


  • Durban, KwaZulu-Natal, South Africa TWK Agri (Pty) Ltd. Full time

    Job Title: Digital Marketing Executive About TWK Agri (Pty) Ltd.TWK Agri (Pty) Ltd. is a progressive company that offers innovative solutions to the agricultural sector. Job SummaryThe Digital Marketing Executive will play a crucial role in promoting our brand and engaging with clients through various digital channels. Responsibilities and DutiesThis...


  • Durban, KwaZulu-Natal, South Africa Jellyfish Full time

    Company OverviewJellyfish is a global digital marketing agency, offering a unique fusion of tech enthusiasts, creative minds, and media and data experts united to empower clients along their digital journey.Our commitment to embracing diverse perspectives fuels innovation and strategies that challenge the status quo, reinvent media activation, and craft...


  • Durban, KwaZulu-Natal, South Africa Stratogo Full time

    Career OpportunityWe are seeking an experienced Senior Sales Strategist to join our team at Stratogo and drive sales growth.The ideal candidate will have a strong background in sales management, excellent leadership skills, and a deep understanding of the flexible packaging market.


  • Durban, KwaZulu-Natal, South Africa Armstrong Appointments Full time

    About the CompanyArmstrong Appointments is a leading recruitment agency providing innovative solutions to businesses across the globe. Our team of experts is dedicated to delivering exceptional results and exceeding client expectations.Job DescriptionAs a Digital Marketing Specialist, you will play a key role in driving our marketing efforts forward. Your...


  • Durban, KwaZulu-Natal, South Africa RCL FOODS Full time

    At RCL FOODS, we take a unique approach to doing business. Our Talent Team is seeking an exceptional Supply Chain Strategist to fill this critical role.The primary objective of this position is to develop and facilitate the demand planning process, ensuring visibility into expected demand across the entire organization and supply chain.This role requires...


  • Durban, KwaZulu-Natal, South Africa Ananzi Full time

    Ananzi is seeking a highly skilled Ecommerce Paid Campaign Manager to join their team and drive results for innovative ecommerce brands.Job Description:Develop and execute large-scale Meta ad campaigns for ecommerce clients, leveraging expertise in strategy, execution, and optimization.Analyze campaign performance data to identify opportunities for...


  • Durban, KwaZulu-Natal, South Africa Tribal Tech - The Digital, Data & Ai Specialists Full time

    Company DescriptioniKhokha is a place where chance-takers become change-makers. At iKhokha, we believe in better. As you'd expect, our pace is fast-moving and ever-changing. We like it that way. As one of the fastest-growing FinTech's in Africa, we've built a team of global change-makers who want to make an impact. If you believe in a better future, be a...


  • Durban, KwaZulu-Natal, South Africa Toyota Financial Services (South Africa) Limited Full time

    About the RoleWe are looking for an experienced Marketing and CRM Manager to join our team at Toyota Financial Services. This role requires strong leadership skills, as you will be working closely with internal stakeholders and external partners to achieve our goals.As a key member of our organization, you will be responsible for driving national awareness...


  • Durban, KwaZulu-Natal, South Africa The Unlimited Full time

    We are The Unlimited, a dynamic organisation seeking a visionary Digital Strategy Director to spearhead our digital transformation.As the Head of Digital Innovation, you will play a pivotal role in shaping our digital strategy, ensuring seamless alignment with our business objectives and driving innovation across all platforms. Your expertise will be...

  • Digital Brand

    15 hours ago


    Durban, KwaZulu-Natal, South Africa Vector Logistics Full time

    PermanentWestvilleOverviewWe are a Supply Chain and Sales & Merchandising partner adding value to your business through a fully integrated, temperature-controlled network in Southern Africa.But we are also more than that. We are people serving people. While we boast the best in tech and infrastructure, our people are our greatest resource. With our skilled,...


  • Durban, KwaZulu-Natal, South Africa The Unlimited Full time

    We are seeking a seasoned Head of Digital Innovation to join our team at The Unlimited.As the head of digital innovation, you will be responsible for driving digital growth and excellence, ensuring our digital strategy aligns with our business objectives and drives innovation across all platforms.Your key skills and qualifications should include:A deep...

  • Marketing Manager

    2 weeks ago


    Durban, KwaZulu-Natal, South Africa Talented Recruitment Full time

    Key Responsibilities:Develop & Execute Marketing Strategy: Lead the overall marketing strategy, ensuring alignment with business goals and customer needs.Brand Management: Strengthen the brand presence in the South African market through innovative campaigns and storytelling.Product Marketing: Oversee product positioning, pricing, and promotions to maximize...

  • Marketing Manager

    2 weeks ago


    Durban, KwaZulu-Natal, South Africa Talented Recruitment Full time

    Key Responsibilities:Develop & Execute Marketing Strategy: Lead the overall marketing strategy, ensuring alignment with business goals and customer needs.Brand Management: Strengthen the brand presence in the South African market through innovative campaigns and storytelling.Product Marketing: Oversee product positioning, pricing, and promotions to maximize...


  • Durban, KwaZulu-Natal, South Africa Saflin Consulting (Pty) ltd Full time

    Job OverviewSaflin Consulting (Pty) ltd seeks a skilled Marketing Manager to lead our food retail division's marketing efforts. The successful candidate will develop and implement effective marketing strategies to drive sales, profitability, and brand visibility.The ideal candidate will have a proven track record of success in marketing management, with...


  • Durban, KwaZulu-Natal, South Africa Meondoholdings Full time

    Meondo Holdings is growing and we are looking for our next hire to continue our brand development and help bring our mission of comprehensive wellness to a large audience.Help us tell our story of 5-star experiences for our clients and share the tools of success stories with future clients, referring providers, and like-minded partners. The ideal...