Strategic Marketing Specialist

1 month ago


Sandton, South Africa Initiate International Full time

Job Title: Salesman ###
Marketing Specialty



Job Summary

As a strategist at Initiate International, the successful candidate will be responsible for developing and executing marketing plans to enhance customer experiences. This role involves analyzing customer data and behavior to inform targeted marketing campaigns that drive engagement and retention.



Key Responsibilities


  • Develop and execute data-driven marketing strategies to drive customer engagement and retention.
  • Collaborate with cross-functional teams to design and implement personalized marketing campaigns that meet local market needs.
  • Analyze customer data and behavior to inform marketing strategies and optimize customer experiences.
  • Manage and optimize the marketing technology stack to enhance efficiency and effectiveness.
  • Stay up-to-date with industry trends and competitor activities to inform marketing strategies and adapt to changing market conditions.
  • Partner with the marketing team to integrate segmentation insights into broader marketing initiatives.
  • Continuously develop and refine segmentation models to drive efficiency and effectiveness in targeted marketing efforts.


Requirements


  • A marketing degree or relevant qualification/experience is essential.
  • A minimum of 3 years in web/eCommerce; experience within the online betting industry is a definite advantage.
  • A solid understanding of the online betting market is critical, with the ability to analyze trends and leverage insights for strategic planning.
  • Demonstrated project management skills to navigate and drive initiatives forward.
  • A strategic and analytical mindset with proven commercial acumen.
  • Exceptional networking skills to engage a diverse range of stakeholders and build lasting relationships.
  • Deadline and target-driven, showcasing strong time management and work ethic.
  • Ability to thrive under pressure and adapt to a rapidly changing environment.
  • Strong organizational, communication, presentation, and facilitation skills for effective collaboration and high-level information sharing.
  • Highly computer literate, with a knack for using technology to enhance marketing efforts.


Initiate International is committed to driving customer experiences that exceed expectations. If you are a strategic thinker with a passion for marketing and a drive to succeed, this is your chance to join a team that values creativity, innovation, and strategic thinking.



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