Strategic Marketing Coordinator
1 week ago
**Role Overview:**
Initiate International is seeking a highly skilled Promotions Marketer to join its team in Johannesburg. This pivotal role is designed for a creative and analytical professional ready to elevate the customer experience and maximize value from converted and active casino bettors across South Africa.
**Key Responsibilities:**
- Craft dynamic, eye-catching offers that showcase segmentation expertise and strategic resource utilization.
- Take charge of the lifecycle calendar, ensuring the brand rolls out captivating, localized campaigns that resonate with customers.
- Develop and implement groundbreaking customer promotions that captivate the player base and drive growth through engaging and market-relevant initiatives.
- Conduct thorough market and competitor analyses to ensure campaigns are not just competitive but truly exceptional.
- Deliver insightful reporting and analysis on campaign performance, drawing key learnings to refine future strategies.
- Ensure all product features and verticals are effectively marketed to the right segments, creating tailored experiences that resonate.
- Drive a customer personalization strategy that enhances the overall player journey and ensures every interaction is memorable.
- Provide support for other web marketing initiatives, aligning all efforts to achieve the company's strategic objectives.
**Requirements:**
- A Marketing Degree or relevant qualifications/experience.
- At least 3 years of marketing experience, with a strong focus on the betting or online casino sector.
- A keen eye for analyzing trends in the casino betting market, with the ability to leverage data in strategic planning.
- Exceptional presentation skills with a meticulous attention to detail.
- Proven project management expertise, with a talent for juggling deadlines and managing time effectively.
- A strategic thinker with a strong commercial acumen and analytical mindset.
- Excellent interpersonal and negotiation skills across diverse teams.
- The ability to thrive under pressure and adapt swiftly to the ever-evolving market landscape.
- High computer literacy and a passion for exploring new technologies and innovative solutions.
- An unwavering desire to create unforgettable customer experiences—ready to make an impact and bring moments of WOW
**About Us:**
Initiate International is a leading player in the online casino industry, committed to delivering exceptional customer experiences and driving business growth through innovative marketing strategies.
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