Digital Content Strategist

2 weeks ago

Cape Town, Western Cape, South Africa Fiskal Finance Full time
About the Senior Marketing Manager - Content and Communication Role

Fiskal Finance is seeking a seasoned Content Marketing Manager to lead the development of engaging content across various platforms, enhancing brand visibility and driving customer acquisition. The ideal candidate will possess 5+ years of experience in a B2B content marketing role, with a proven track record of success in creating compelling content and collaborating with cross-functional teams.

Main Responsibilities:
  • Content Strategy & Creation: Develop and execute a content strategy that aligns with Fiskal Finance's marketing goals, creating high-quality content that resonates with the target audience.
  • Social Media Management: Oversee and coordinate social media activities, ensuring a consistent brand voice and message across all platforms.
  • SEO Collaboration: Work closely with the SEO manager to optimize blog content for search engines, improving website visibility and driving organic traffic.
  • Website Content: Write and maintain engaging website copy, ensuring a seamless user experience and clear communication of Fiskal Finance's value proposition.
  • Email Marketing: Craft and execute marketing emails that drive engagement and conversion, leveraging the content created by the Content Marketing Manager.
  • Sales Collateral: Assist in the creation of impactful sales materials, including case studies and sales sheets that demonstrate Fiskal Finance's success stories.
  • Cross-Functional Collaboration: Collaborate closely with the Fractional Head of Marketing, digital designer, and marketing assistant to ensure cohesive execution and alignment with Fiskal Finance's marketing goals.
  • Event Support: Help plan and produce collateral for industry events and tradeshows, showcasing Fiskal Finance's expertise and thought leadership.
Requirements:
  • 5+ years of experience in a content marketing role within a B2B software or services company.
  • Experience in the Accounting/Financial Services industry is advantageous.
  • Fluent in spoken English.
  • Exceptional writing skills in English (subject to testing).

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