Senior SEO Strategist
4 weeks ago
About the Role
We are seeking a highly skilled Senior SEO Strategist to join our digital marketing team. As a key member of our team, you will be responsible for developing and executing advanced SEO strategies to drive organic traffic and improve search engine rankings.
Key Responsibilities
- Develop and execute cutting-edge SEO strategies to boost organic traffic and improve search engine rankings.
- Conduct comprehensive keyword research, analyze competitive landscapes, and optimize website content for targeted keywords.
- Oversee on-page and technical SEO to maximize website visibility and performance.
- Monitor SEO performance metrics and provide insightful reports to stakeholders.
- Continuously refine strategies based on data analysis and evolving industry trends.
- Collaborate with internal teams and external partners to integrate SEO initiatives with broader marketing strategies.
- Review and ensure website content aligns with SEO goals and user intent.
- Implement rigorous quality control and assurance for SEO to maintain optimal website functionality and user experience.
Requirements
- Bachelor's degree in Marketing, Communications, or a related field, or 4-6 years of SEO experience.
- Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, and others.
- Deep understanding of industry trends, search engine algorithms, and SEO best practices.
- Strong analytical capabilities with a proven ability to interpret data and drive decision-making.
- Excellent communication and collaboration skills.
- Self-motivated, proactive, and results-oriented.
- Experience with HTML markup, schema markup, and structured data.
- Knowledge of web design principles.
- Experience with A/B and multivariate testing.
About Us
We are a premier leader in digital marketing for eyecare professionals, committed to excellence and innovation in the eye care industry. Our team excels through profound collaboration, driven by empathy and insight. We foster a culture of relentless learning, innovation, and advancement, consistently testing new approaches and embracing change to maintain our leadership in digital marketing.
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