Senior SEO Strategist

3 weeks ago

Cape Town, Western Cape, South Africa takealot Full time
About the Role

takealot.com, a leading South African online retailer, is seeking a highly skilled Senior SEO Specialist to join our team in Cape Town.

Key Responsibilities
  • Develop and execute comprehensive SEO strategies to drive organic traffic, improve rankings, and maximize visibility for key product pages and categories.
  • Conduct in-depth keyword research and analysis to identify high-potential opportunities and inform content strategy.
  • Audit and optimize website architecture, technical SEO elements, and on-page content for maximum search engine friendliness.
  • Build and manage a robust backlink profile through strategic link-building initiatives and outreach campaigns.
  • Track and analyze website traffic, rankings, and performance metrics using industry-leading SEO tools (e.g., Ahrefs, SEMrush, Moz).
  • Collaborate with internal teams (content, product, development) to implement SEO best practices and ensure holistic marketing alignment.
  • Stay abreast of the latest SEO trends and algorithm updates, proactively adapting strategies to maintain a competitive edge.
  • Communicate SEO insights and performance data to stakeholders through clear and compelling reports.
Requirements
  • Excellent communication and presentation skills, with the ability to communicate technical concepts to non-technical audiences.
  • Strong analytical mind with a data-driven approach to problem-solving and decision-making.
  • Collaborative spirit and ability to work effectively in a fast-paced, cross-functional environment.
  • Passion for e-commerce and deep understanding of the current online retail landscape.
Qualifications and Experience
  • Min Bachelors Degree in (Marketing, Mathematics, or Information Systems)
  • 6 years of proven experience in e-commerce SEO, with demonstrably successful results in driving organic traffic and conversions.
  • Strong understanding of Google Search Console, SEO tools (Ahrefs, SEMrush, Moz), and web analytics platforms (Google Analytics).
  • Expertise in on-page optimization, technical SEO audits, and link-building strategies.
About Us

takealot.com employees are entrepreneurial and dynamic, smart, customer-centric, fun and have the shared ambition of takealot.com being the leading e-commerce company in Africa.

We have fun, work hard, take ownership, work in teams to create solutions, and are always open to direct feedback/new ideas on where we can improve.

We are short on ego and high on output.

We are doers and not only thinkers, its all in the execution after all.

We love what we do and what we are creating.

We seek to Employ an Extra Ordinary Mind who:

  • is forthright but respectful
  • is an expert at doing, who can not only design but also execute
  • is analytical, able to use data to make decisions
  • is competitive, self-directed and strive to be the BEST (GREAT requires a lot of work and does not only happen during business hours
  • is passionate about the potential of e-commerce and delivering a world-class customer experience
  • is entrepreneurial , thrives under change and accepts it is a constant and always looks for solutions to do something better and faster
  • is able to think about problems from a business perspective using technical and product input
  • is curious and challenge the status quo
  • is innovative and enjoys iteration
  • is collaborative
  • will be at the cutting edge of developing new concepts for takealot.com.
  • thinks like an owner of the business.
  • is SMART, has INTEGRITY and is HARDWORKING

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