Social Media Director

2 weeks ago


Johannesburg, Gauteng, South Africa Initiate International Full time
Job Title: Head of Social Media

Initiate International is seeking a highly skilled and innovative Head of Social Media to lead our iGaming team in Johannesburg. As a key member of our marketing team, you will be responsible for developing and executing cutting-edge social media strategies that drive engagement and growth across various platforms.

Key Responsibilities:
  • Develop and implement social media strategies that align with our brand and drive engagement across multiple platforms.
  • Lead a team of social media specialists in creating world-class content that resonates with our audience.
  • Build and maintain relationships with players, influencers, and brand ambassadors to enhance our online presence.
  • Use analytics and insights to optimize campaigns for maximum performance and ensure ROI on all initiatives.
  • Stay up-to-date with the latest trends, technologies, and platforms in social media and iGaming.
  • Collaborate with marketing, design, and content teams to ensure a cohesive brand message across all channels.
Requirements:
  • Proven experience in social media management, preferably in iGaming or a similarly fast-paced industry.
  • A track record of leading successful social campaigns that have grown audiences and increased engagement.
  • Strong leadership skills to motivate, inspire, and develop a team of social media professionals.
  • Expert-level understanding of analytics, reporting tools, and the ability to turn insights into action.
  • A creative mindset that's always coming up with fresh, engaging ideas and a passion for staying ahead of the curve.

This is an exciting opportunity to shape the future of our online presence and engage a global audience. If you're a social media expert with a passion for innovation and leadership, we encourage you to apply.


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