Strategic Marketing Campaigns Lead
10 hours ago
As a Campaign Manager at Cochrane Global, you will play a crucial role in ensuring the success of our marketing campaigns. Your primary duty will be to collaborate with the Marketing Manager to create, execute, and monitor the performance of campaigns, providing all necessary resources to meet sales targets.
Key Responsibilities:
- Create integrated marketing campaigns based on market segments to attract new customers and foster repeat business
- Supervise the execution, monitoring, and measurement of marketing campaigns and their success
- Ensure campaign implementation adheres to organizational guidelines
- Recruit and train talent for the successful implementation of marketing campaigns
- Compile regular reports on campaign performance and results
- Utilize data and feedback from existing and previous projects to improve new campaigns
Qualifications and Experience:
- Bachelor's degree or Honours degree in Information Science, Communication, Digital Marketing, or related fields
- 5-8 years of related job experience
- Strong problem-solving skills
- Critical thinking and analytical abilities
- Exceptional communication and project management skills
- In-depth knowledge of running B2B and B2C campaigns
- Able to manage multiple marketing campaigns simultaneously
- Good understanding of current marketing trends
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