Marketing Manager, Pet Health and DTC Marketing Specialist

2 weeks ago

Kempton Park, Gauteng, South Africa Elanco Full time
About Elanco

At Elanco, we're driven by our vision of 'Food and Companionship Enriching Life' and our approach to sustainability – the Elanco Healthy Purpose – to advance the health of animals, people, the planet and our enterprise.

We're a global leader in animal health, dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets.

Job Summary

The Marketing Manager, Pet Health and DTC Marketing will lead or play a substantial role in the development and execution of marketing plans for specific brands, ensuring alignment to global strategies and business objectives.

Key Responsibilities
  • Develop and align on strategic marketing plans for focus brands, in accordance with global strategy for global brands and independently for local brands.
  • Create and implement online and offline marketing activities that enable commercial deliverables.
  • Provide ongoing support, guidance, and training to sales teams to ensure all promotional materials, events, and customer value selling, support marketing priorities and objectives.
  • Grow and maintain expertise of product portfolio, services, competition and market and industry trends.
  • Manage allocated marketing budget appropriately, maximising ROI, across considered time frames.
  • Influence and drive appropriate pricing strategies with commercial team.
  • Own the Product Portfolio: steering pipeline innovation projects (initiation through to launch), work with responsible functions regularly evaluating cost reduction opportunities and drive profit maximization / optimization strategies.
  • Maintain high compliance standards, ensuring systems/processes are in place to identify changing requirements and implement latest policies/procedures.
Requirements
  • Professional marketing qualification together with +3 years' experience building/executing Pet Health and direct to consumer marketing strategies.
  • Master's level degree, preferred but Bachelors degree, a minimum.
  • String written and verbal communication skills in English.
  • Computer literate in Microsoft Office applications.
  • Current driver's license.
Preferred Skills
  • Passion for the animal health business.
  • A result driven team player with a high degree of customer focus.
  • Personal accountability and strong drive for execution.
  • Ability to influence and deliver results through others.
  • Ability to set priorities and manage multiple tasks.
  • Strategic and innovative mindset.
  • Digital marketing skills.
  • Mastery of and compliance with approval requirements, Elanco policies and procedures.
  • Leadership skills.
Location and Travel

The position is based in Johannesburg, with flexibility for remote work. Travel within South Africa up to approximately 25%. International travel as may be required.

Reporting Relationships
  • Reports to: Country Director.
  • No direct reports.

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