TikTok Advertising Specialist

3 days ago


Cape Town, Western Cape, South Africa Capital Recruit Full time
Job Title: TikTok Ad Manager

Capital Recruit is seeking a highly skilled TikTok Ad Manager to join our team. As a key member of our marketing team, you will be responsible for planning, creating, and optimizing advertising campaigns on the TikTok platform.

Key Responsibilities:

  • Strategy Development: Collaborate with our marketing team to develop effective advertising strategies for TikTok, identifying target audience segments and defining campaign objectives and key performance indicators (KPIs).
  • Campaign Planning and Execution: Create comprehensive campaign plans, including ad creative concepts, targeting strategies, and budget allocation. Work closely with our creative team to produce engaging ad content, including videos, images, and captions.
  • Performance Analysis and Reporting: Track, analyze, and report on campaign performance using relevant metrics and KPIs. Identify trends, opportunities, and areas for improvement to enhance campaign effectiveness.
  • Audience Research and Targeting: Conduct in-depth audience research to identify key demographics, interests, and behaviors on TikTok. Utilize TikTok's targeting options to reach the most relevant audience for each campaign.

Requirements:

  • Bachelor's degree in marketing, advertising, business, or a related field.
  • Proven experience in digital advertising, preferably with expertise in social media advertising.
  • Strong understanding of the TikTok platform, its advertising ecosystem, and best practices.
  • Proficiency in using TikTok Ads Manager and other relevant advertising tools.
  • Analytical mindset with the ability to interpret data and make data-driven decisions.
  • Excellent communication skills, both written and verbal.
  • Creative thinking and the ability to conceptualize engaging ad content.
  • Strong organizational skills with the ability to manage multiple campaigns simultaneously.


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