Digital Marketing Specialist

2 months ago


Cape Town, Western Cape, South Africa Talent Sam Full time
About Us

Talent Sam is a leading performance marketing agency dedicated to delivering cutting-edge strategies that drive results. As an industry leader in digital advertising, we help clients achieve their marketing goals through innovative and data-driven solutions.

Role Overview

We are seeking a highly analytical and detail-oriented Digital Marketing Specialist to join our team. In this role, you will support senior analysts and account managers in developing and implementing paid advertising campaigns across various digital platforms.

Key Responsibilities
  • Assist in the creation, management, and optimization of paid advertising campaigns across platforms such as Google Ads, Facebook, and Bing.
  • Conduct keyword research, ad copy testing, and competitive analysis to inform campaign strategies.
  • Monitor and report on campaign performance, providing actionable insights to enhance effectiveness.
  • Collaborate with the creative and technical teams to refine ad designs and landing page optimizations.
  • Stay up-to-date with the latest industry trends and updates in paid advertising.
  • Help manage budget allocation and ensure spending efficiency.
Requirements
  • Bachelor's degree in Marketing, Statistics, Business Administration, or a related field.
  • Grade Point Average of at least 80.
  • 0-2 years of experience in marketing, analytics, or a similar role. Experience in a paid advertising-specific role is a plus.
  • Strong analytical skills and comfort with numbers, with the ability to make data-driven decisions.
  • Proficiency in Excel and experience with analytics tools (e.g., Google Analytics, SEMrush).
  • Excellent communication skills, both written and verbal.
  • Ability to work collaboratively in a fast-paced, team-oriented environment.
Preferred Qualifications
  • Experience with paid advertising platforms (e.g., Google Ads, Facebook Ads Manager).
  • Certifications in Google Ads, Facebook Blueprint, or other relevant platforms.


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