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Content Strategist

1 week ago

Johannesburg, Gauteng, South Africa Infinity Brands Full time
Job Description:

We are seeking a talented and creative individual to lead our content creation team at Infinity Brands. As a Content Manager, you will oversee the development and implementation of a comprehensive content strategy that aligns with the company's goals, brand identity, and target audience.

Main Responsibilities:
  1. Develop and execute a content strategy across various digital platforms, including social media, blogs, and video.
  2. Manage and guide a team of graphic designers and videographers to produce exceptional content.
  3. Collaborate with the Social Media Manager to ensure content supports social media strategies and engagement.
  4. Oversee an efficient approval process for content that meets brand standards and timelines.
  5. Implement quality control processes to review content before publication, ensuring accuracy, visual appeal, and engagement.
  6. Monitor content performance through analytics tools and make data-driven improvements to enhance engagement and ROI.
Requirements:
  1. Bachelor's degree in Marketing, Communications, or a related field.
  2. Strong understanding of content creation across digital platforms.
  3. Demonstrated leadership skills with the ability to motivate and manage a creative team.
  4. Proficient in content management systems (CMS) and project management tools.
  5. Excellent attention to detail regarding quality control and brand consistency.