Brand Strategist

2 days ago

Johannesburg, Gauteng, South Africa Tbwa ChiatDay Inc Full time

Burson is the global communications leader, built to create value for clients through reputation. Our highly specialized teams leverage industry-leading technologies and breakthrough creative to redefine reputation as a competitive advantage, enabling our clients to lead today and into the future.

We are part of WPP, the creative transformation company. Learn more at www.bursonglobal.com.

About Burson

Burson Africa is headquartered in Johannesburg. We are a passionate team of communicators and strategists dedicated to delivering exceptional communications and public affairs strategies. Guided by our core values of craft, curiosity, counsel, and camaraderie, we tackle complex policy challenges to shape reputations and drive business outcomes across diverse sectors.

Our client-centric approach empowers us to act as an extension of our clients' teams, achieving their goals with excellence. We combine strategic expertise with AI-driven insights to uncover opportunities and craft compelling narratives that influence decision-makers.

We leverage our global network to provide data-driven solutions that connect with audiences. Embracing innovation and calculated risk-taking, we deliver impactful results.

The Role

As a Brand Strategist, you will play a pivotal role in managing client relationships, implementing communication strategies, and ensuring the seamless execution of campaigns. Reporting to the Account Directors, you will act as a trusted partner to clients, demonstrating strong project management skills, fostering excellent client and team relationships, and mentoring junior colleagues.

This role requires a blend of strategic thinking, creativity, and commercial acumen. You will contribute to the development of integrated communication plans, oversee day-to-day account activities, and ensure that all deliverables meet the highest standards.

Key Responsibilities
  • Build and maintain trusted relationships with mid-level clients, acting as their primary point of contact and advisor.
  • Understand your client's world—their industry, organisation, position, needs, goals, and challenges—and proactively provide solutions.
  • Regularly refer to client PR Plans to ensure a comprehensive understanding of their business, communication challenges, and the creative strategies required to achieve objectives.
  • Lead the preparation for client meetings, including setting agendas, distributing materials in advance, and driving discussions.
  • Contribute to the development and implementation of communication strategies that align with client objectives.
  • Write compelling project proposals, campaign plans, press releases, case studies, articles, thought leadership pieces, and reports, ensuring clarity and alignment with client expectations.
  • Create innovative content ideas and storytelling opportunities that resonate with clients and their audiences.
  • Use data-driven insights to inform strategies, identify trends, and uncover opportunities for clients.
  • Present ideas and recommendations convincingly to clients and internal stakeholders.

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