Marketing Strategist

3 days ago


Johannesburg, Gauteng, South Africa Twinkl Limited Full time
Job Description

We are seeking a highly motivated and experienced Marketing Strategist to lead our marketing initiatives in South Africa. As a key member of our team, you will be responsible for developing and implementing data-driven marketing strategies to drive growth and retention.

The ideal candidate will have a proven track record in full-funnel marketing campaigns, multi-channel content strategy, and advanced audience analytics within dynamic environments.

About the Role
  • Develop and implement a data-driven marketing strategy aligned with Twinkl's brand, growth, and retention ambitions.
  • Analyse the competitive landscape and marketing activities for Twinkl's products and services, gaining a deep understanding of audience needs and identifying opportunities to differentiate Twinkl's position in South Africa.
  • Leverage advanced analytics tools to refine audience segmentation, driving enhanced personalisation and targeting across all campaigns.


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