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Senior SEO Technical Director

2 months ago


Cape Town, Western Cape, South Africa Recooty Full time
About the Role

We are seeking a highly skilled Senior SEO Technical Director to join our team at Recooty. As a key member of our marketing department, you will play a crucial role in driving our growth plans forward.

Key Responsibilities:

  1. Develop and implement a lifecycle marketing strategy to drive multi-channel marketing campaigns across all channels, including PPC, SEO, email, ABM, social, PR, and events.
  2. Collaborate with cross-functional teams to deliver an effective content marketing strategy and editorial plan that meets business objectives.
  3. Create and evolve an account-based marketing strategy to resonate with high-value leads and exceed set MRR targets.
  4. Build and execute a social marketing strategy to enhance our social media presence on platforms like LinkedIn, Twitter, and Facebook.
  5. Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
  6. Take ownership of our events marketing strategy and identify new opportunities to develop brand awareness within the cybersecurity industry.
  7. Regularly report against defined KPIs to highlight campaign effectiveness against business goals.
  8. Lead and develop team members, and manage relationships with third-party suppliers and agencies.

Requirements:

  1. Preferably 10-12 years of experience in digital marketing.
  2. Exceptional communication skills, verbal and written.
  3. Proven people management track record.
  4. Ability to build strong working relationships with colleagues and external suppliers.
  5. Proven experience in implementing successful content marketing strategies with measurable ROI.
  6. Experience partnering with Sales teams to implement successful ABM campaigns.
  7. Demonstrable experience delivering engaging event management strategies.
  8. Ability to deliver succinct campaign performance summaries backed by expert analytic capability.
  9. Incredibly fast learner.

Job Type: Full-time