Senior Account Manager

1 week ago

Cape Town, Western Cape, South Africa Incubeta Full time
Job Title: Senior Account Manager

We are seeking a highly skilled and experienced Senior Account Manager to join our team at Incubeta. As a Senior Account Manager, you will be responsible for managing and growing our client relationships, developing and executing digital marketing strategies, and leading cross-functional teams to deliver exceptional results.

Key Responsibilities:
  • Client Relationship Management:
    • Build and maintain strong relationships with senior-level clients.
    • Develop and execute tailored digital marketing strategies to meet client objectives.
    • Conduct regular client meetings to review campaign performance and discuss future strategies.
    • Manage account escalations and ensure timely resolution.
  • Campaign Management:
    • Plan, execute, and optimize digital marketing campaigns across various channels.
    • Monitor and analyze campaign performance, providing insights and recommendations for improvement.
    • Manage budgets and ensure campaigns are delivered on time and within budget.
    • Collaborate with internal teams to ensure campaign success.
  • Strategy Development:
    • Conduct market research and competitive analysis to identify opportunities for clients.
    • Develop and present comprehensive digital marketing strategies to clients.
    • Stay up-to-date with industry trends and emerging digital marketing technologies.
  • Reporting and Analytics:
    • Prepare detailed performance reports and ensure client reporting dashboards are maintained and accurate.
    • Analyze data to measure campaign effectiveness and ROI.
    • Use insights to refine and optimize ongoing campaigns.
  • Client Education and Support:
    • Educate clients on digital marketing best practices and emerging trends.
    • Provide training and support on digital marketing tools and platforms.
Requirements:
  • Bachelor's degree in Marketing, Business, or a related field.
  • 5+ years of experience in digital marketing, preferably within an agency environment.
  • Proven track record of managing, advising, and optimizing digital marketing campaigns.
  • Demonstrated ability in an active client-facing environment, with proven ability to manage and grow relationships with clients and external stakeholders.
  • Demonstrated ability to recognize opportunities and drive opportunities that will add value and impact to client accounts.
  • Own transport and driver's license.

Skills:

  • Strong understanding of digital marketing channels (SEO, PPC, social media, email marketing, display advertising).
  • Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Facebook Ads Manager, SEMrush, HubSpot).
  • Excellent communication and presentation skills.
  • Strong analytical skills and ability to interpret data.
  • Ability to manage multiple clients and projects simultaneously.
  • Creative thinker with strong problem-solving skills.
  • Highly organized and detail-oriented.
  • Proficiency in project management tools and software.
  • Google Product Suite (Gmail, Sheets, Slides, Docs, LookerStudio).
  • Microsoft Office (Excel & Powerpoint).

Advantageous:

  • Project management.
  • Harvest Time Management.
  • Google Ads Certifications.
  • Meta Blueprint Certifications.
  • Google Analytics 4 Certifications.
  • Google Marketing Platform Media Modules (DV360, CM360, SA360) Certifications.

Personal Attributes:

  • Strategic thinker with a client-centric approach.
  • Highly organized and detail-oriented.
  • Proactive and results-driven.
  • Ability to thrive in a fast-paced, dynamic environment.
  • Excellent interpersonal skills and ability to build strong relationships with clients and internal teams.

Incubeta Company Values:

  • Earn Trust: Focused on maintaining and increasing customer focus, works with the customer in mind earning trust along each step with clients and colleagues.
  • Help Others Succeed: Makes an active contribution to a joint result (organizational target) or to resolving problems or conflicts. Think in terms of possibilities. Is able to solve issues and problems in a timely and effective manner, working as a team.
  • Dare to Lead: Is willing to improve individual performance and stimulate others to act accordingly. Setting the standard and example. Being solution-driven.
  • Exceed Expectations: Carries out tasks without help from others; takes command of problem situations and aims to achieve more than the basic requirements. Goes above and beyond the basic expectations of the role and the business.

If you feel you fit the above criteria, please apply with your CV and cover letter. Please take note that if you do not receive a response within 2 weeks of applying, you should consider your application as unsuccessful.

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