Financial Services Marketing Lead

2 days ago


Cape Town, Western Cape, South Africa Ad Talent Full time

About the Role: As a Senior Campaign Manager at Ad Talent, you will play a critical role in driving the success of our financial services marketing campaigns. With a focus on promoting our financial services and remittances offerings, you will develop and execute strategic marketing initiatives that effectively engage target audiences, drive customer acquisition, and enhance brand awareness and loyalty on a global scale.

Responsibilities:

  • Develop and execute comprehensive marketing strategies that drive customer engagement and acquisition
  • Collaborate with cross-functional teams to ensure seamless campaign execution and optimal ROI
  • Analyse market trends and customer insights to inform campaign strategy and improve results

Requirements:

  • Bachelors degree or Advanced Diploma in Marketing, Business, or related field
  • 5 years' proven experience in managing campaigns with a strong track record of success
  • Experience in the fintech industry or relevant financial services sector will be an added advantage
  • Strong analytical and project management skills with the ability to manage multiple campaigns simultaneously and meet deadlines
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholders

Estimated Salary: $90,000 - $120,000 per annum based on industry standards and location.



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