Digital Marketing Specialist: Financial Services

1 month ago


Cape Town, Western Cape, South Africa Ad Talent Africa Full time
Job Summary

We are seeking a highly skilled Digital Marketing Specialist to join our team at Ad Talent Africa. As a key member of our marketing department, you will be responsible for planning and executing integrated marketing campaigns that drive customer acquisition, enhance brand awareness, and loyalty on a global scale.

The ideal candidate will have a deep understanding of the fintech industry, financial services, and digital banking, including experience in marketing fintech products. You will work closely with cross-functional teams to develop and implement effective marketing strategies that meet business objectives.

Key Responsibilities:

  • Plan and execute integrated marketing campaigns across various channels, including social media, email, and paid advertising.
  • Develop and implement market research and customer insights to inform marketing decisions.
  • Collaborate with cross-functional teams, including product development, sales, and customer support, to ensure seamless execution of marketing initiatives.
  • Monitor and analyze campaign performance, using data-driven decision-making to optimize results.
  • Manage campaign budgets and resources, ensuring efficient allocation and utilization.

Requirements:

  • Bachelor's degree or Advanced Diploma in Marketing, Business, or related field.
  • 5 years' proven experience in managing campaigns, with a focus on digital marketing.
  • Experience in the fintech industry or relevant financial services sector is highly desirable.
  • Project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines.
  • Analytical skills and experience with data-driven decision-making.
  • Creativity and a keen eye for design and messaging.
  • Proficiency in marketing analytics and metrics, with the ability to interpret data to drive decision-making and optimize campaigns.

About Us

Ad Talent Africa is a leading fintech company offering affordable and reliable financial services to emerging consumers. We are a fast-paced, rapidly growing business that requires innovative and driven professionals to join our team.

Salary Range:

$80,000 - $110,000 per year, depending on experience.



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