Regional Sales Manager

7 days ago

Johannesburg, Gauteng, South Africa Suntory Beverage & Food France Full time

About the Role

The Regional Sales Manager for Modern Trade in South Africa will be responsible for further developing and maximizing the distribution, net revenue, and gross profit across designated regional retail chains. This will be achieved by increasing market share, executing agreed promotional activities, ensuring multiple points of purchase, providing efficient customer service, and building sustainable relationships.

Key Responsibilities

  • Collaborate with the General Manager to identify and assess customer opportunities in each region.
  • Manage retail and petrol forecourt partners to increase product sales and educate them on the product portfolio and strategies.
  • Provide insights and input into the modern trade vision and strategy.
  • Conduct and maintain competitor pricing analysis and movement.
  • Maintain a consistent business review schedule with key regional customers.
  • Support SBFSA programs with detailed market initiatives and develop local programs to meet regional needs.
  • Provide proposals, quotations, and pricing to partners, ensuring timely input into the commercial planning process.
  • Fulfill yearly volume, net revenue, and GP plans according to set goals and plans.
  • Continuously increase market share at accounts, achieving a competitive advantage over key competitors.
  • Monitor performance and compliance, taking immediate corrective actions as needed, executed in-store.
  • Manage CDA and Trading Term contracts according to company principles and strategy.
  • Effectively manage display placement budgets.
  • Execute seasonal strategies and region-specific promotions, including local events.
  • Ensure the listing of new products and guarantee product distribution and availability in accounts.
  • Place and monitor equipment (racks/displays) and fridge placements in stores.
  • Execute pricing strategies and communicate effectively with customers.
  • Maintain a strong field presence to reinforce account strategy and ensure executional excellence.
  • Follow up on complaints internally and maintain updated customer data.
  • Engage with all key decision-makers during each visit.
  • Manage sales and merchandising partners, ensuring execution excellence and driving secondary display opportunities.
  • Monitor and measure gap closure and business opportunities for revenue generation.

Requirements

  • Bachelor's Degree in Business Administration.
  • Experience in sales roles, preferably in FMCG organizations.
  • Demonstrable strong business awareness.
  • Excellent negotiation and communication skills.
  • Teamwork and flexibility.
  • Customer-oriented with good problem-solving abilities and accuracy.
  • Ability to make decisions and build excellent relationships at the store level.
  • Ethical conduct and compliance consciousness.
  • Entrepreneurial thinking.
  • Demonstrable use of data to drive decisions.
  • Ability to build relationships at store level and succeed with 3rd party merchandising and sales.
  • Ability to solve customer complaints.
  • Willingness to go the extra mile to ensure our brand has multiple points of interpretation in-store and minimize out-of-stocks.

About Us

Suntory Beverage & Food France is a dynamic and growing company that values innovation, teamwork, and a passion for excellence. We are committed to Growing for Good and Giving Back to Society. Our colleagues from a wide range of cultures, lifestyles, and experiences contribute significantly to our collective success.

Competences

  • Commitment to Growth
  • Yatte Minahare
  • Gemba Focused
  • Better Together
  • Future Oriented

Our Diversity, Equity, and Inclusion Commitment

We appreciate the value that diverse knowledge, perspectives, and backgrounds can bring. Our recruitment, selection, and assessment process is based on the skills and competencies of the role. We are committed to and value diversity, equity, and inclusion in our recruitment process and do not discriminate based on gender, race, or ethnic background, class, economic status, disability status, sexual orientation, age, political beliefs, marital status, or any other protected characteristic.

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