Manager: Vodacom World Marketing

1 week ago

Midrand, South Africa Vodafone Full time

**Role purpose**:
The Vodacom World marketing role is a hands-on leadership role that defines, implements and manages activities related to Insights/Activations and Content in Vodacom World

Direct and manage all Insights and Marketing related activities for Vodacom World.
Be the guardian of all research and insight initiatives for Vodacom World and deliver recommendations of additional revenue driving, product and marketing opportunities.
To develop a segmented marketing and communication strategy based on customer insights.
Development of all content required to support Vodacom World communication platforms (Digital displays and POS).
Manage Vodacom World online presence and social platforms
Create and edit content across platforms and align with “in-store executions” - digital and physical
- Integrate marketing opportunities across the end-to-end customer journey - pre, during and post visit inclusive of optimizing omni channel.
Monitoring and tracking of customer behaviour and insights to inform future initiatives as well as product development/improvement with the Segment and Product teams.
Digital at the core, Innovation and Change - Proactive participation, and effective marketing related delivery of all digital transformation initiatives and partner showcases - As Vodacom’s Flagship retail experience ensure best in class digital capabilities and retail innovation leading test and learn opportunities through effective promotional execution, participation and feedback to determine viability of extending new opportunities to Vodacom’s retail propositions.
Manage all Brand standards - administrative aspects of shift clearance standards - biometric time and attendance, uniforms, grooming to represent the brand
Work with Centre Management team to plan and manage stock for Vodacom World marketing and promotional activities.

**Your responsibilities will include**:
**Vodacom World Brand**
Positioning Vodacom World as a flagship experience that delivers on best in class retail and customer care experience.
Supporting ambition of becoming a destination of choice for digital and technology experiences and empowerment of a connected society.
Be the custodian of the Vodacom World Brand ensuring compliance with all Brand standards through various activations and executions.
Manage all Brand standards - administrative aspects of shift clearance standards - biometric time and attendance, uniforms, grooming to represent the brand

**Insights**
Collaborate in customer-based research with Insights, Brand Comms and Product teams.
Conduct all market research, competitor analyses, customer insight and marketing analyses.
Bring together data from primary research, customer database systems and other data intelligence systems to provide timely and accurate market and customer information which informs Marketing Communication / CRM activities and wider business decisions.
To leverage research and insights to develop marketing and communication plans with the objective of driving sales and supporting positioning ambitions.
Identify trends and insights, and optimise spend and performance based on insights.
To direct efforts with Marketing and Communications teams to define propositions and develop associated roadmaps and execution plans.
To keep abreast of trends and ensure Vodacom World’s marketing and communications strategy remains relevant and up-to-date with global best practice.

**Sales and Marketing**
Recommend, develop and lead the execution of centre marketing plans and strategy for the year ahead.
Support all sales initiatives to create awareness, differentiated offerings, increase foot traffic, energise our customers and generate revenue for the Centre.
Measure and report performance of all marketing campaigns, and assess against goals (ROI & KPIs)

Work with the Vodacom Marketing team to:
Design, build and maintain a social media presence.
Manage and update all online content for Vodacom World

Oversee and provide approvals where needed for Radio, in-mall posters, billboard adverts and digital content
Partner with corporate communications and marketing to ensure adherence to company standards and Corporate Identity
Work with Centre Management team to ensure that there is sufficient promotional stock on hand and strategically making decisions as to what additional stock should be ordered when it runs low.
Work with Vodacom Segment Marketing and Brand Communications on development of go-to-market plans for Vodacom World offers based on segment needs.
To manage marketing budgets for optimal investments that drive incremental business uplift.
Work with Centre Management and Stores/Tenants to formulate and drive a holistic sales and marketing strategy with various stakeholders - CBU, terminals, tenants and internal marketing to ensure all sales targets are achieved Vodacom World is an experiential destination of choice.
Liaise with terminals and internal stakeholders on new device roll outs, launches and var

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