Digital Marketing Manager
1 week ago
**Requirements**:
- Tertiary Qualification in a related discipline
- Major in Marketing or Digital Marketing is preferred
- Experience in turning data into insights that demonstrate understanding of customer needs.
- A deep understanding of levers that influence response and conversion rates
- Prior experience in B2C financial services marketing or other related B2B industries
- Proven written communication ability with strong copywriting capability
- Proven project management skills and ability to build project plans to deliver to timing and objectives
- Prior experience working with creative agencies and internal stakeholders
**Responsibilities**:
- Work with internal tech teams and analytics/advertising providers to implement the tech required to deliver and track all digital marketing campaigns effectively
- Build out multi-channel digital strategies and campaigns that deliver on the broader business objectives (brand awareness and customer acquisition campaigns, or a combination of both).
Coordinate the creative outputs and media schedules with the company’s creative and media agencies.
- Work with the agency to provide in-depth reports and other reporting mechanisms that track performance and highlight insights around SEO and Website Optimization efforts.
- Collaborate with social media manager on social media strategy and calendar
- Ensure consistent implementation of the overall social media strategy in conjunction with the agency, the marketing team and related areas in the business, such as the Customer Service Centre
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