Digital Marketing Manager
7 months ago
iLogic, a pioneering digital agency with over 18 years of innovative presence, is dedicated to transforming digital experiences and creating impactful digital marketing strategies. Our team of creative thinkers, strategists, and technologists strive to enhance our client’s digital presence, ensuring a meaningful connection with their audience.
**Position Overview**:
**Key Responsibilities**:
- Develop and oversee the implementation of the digital marketing strategy.
- Measure and report on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
- Develop new and creative growth strategies through digital marketing.
- Plan, execute, and measure experiments and conversion tests.
- Collaborate with agencies and other vendor partners.
- Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.
**Qualifications**:
- Bachelor’s degree in Marketing or related field.
- Proven working experience in digital marketing, preferably in an agency setting.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Experience in optimizing landing pages and user funnels.
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
- Working knowledge of ad serving tools.
- Experience in setting up and optimizing Google Adwords campaigns.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
**Salary**: R10,000.00 - R25,000.00 per month
Application Question(s):
- Can you provide the name and a brief description of a digital marketing campaign you have managed?
- On a scale from 1-10 (10 being the highest), how would you rate your expertise in SEO/SEM and why?
- Are you familiar with Google Analytics? If yes, how have you used it in your past role(s)?
- Have you worked with cross-functional teams before? Please provide a brief example.
- Can you share a brief example of how you’ve adapted a campaign due to unexpected changes or challenges?
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