Digital Marketing Manager
2 weeks ago
Digital marketing manager
Location: JHB
Basic: R600 000 PA
Are you innovative and passionate about current trends and creating digital
marketing campaigns? African Ambition is looking to hire a digital marketing
manager to support the marketing team in effectively promoting its message
across all digital channels. On a daily basis, they will manage African
Ambitions social media, including Facebook, Twitter, and Instagram, and
create email blast campaigns to target key customers.
Objectives of this role
- Plan, execute, and manage all digital marketing including SEO, SEM, email marketing, and social media.
- Establish and execute a digital marketing strategy to distribute content.
- Work with and manage a team of writers, marketers, and other stakeholders to maintain digital presence.
- Maintain consistent brand messaging across all social channels.
- Identify, analyse, and measure trends and content to assess how well its performing and optimize user experience.
- Create and maintain an editorial calendar to deliver targeted content.
Responsibilities
- Create and manage content for social media, emails, and other forms of digital communication.
- Research, track, and analyse consumer behaviours and trends and implement research into digital marketing campaigns.
- Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs.
- Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques.
- Develop and monitor campaign budgets.
Preferred qualifications
- In-depth knowledge of current digital trends
- 3 years experience in digital marketing, or a related field
- Proficiency in photo and video editing software
- Experience with SEO and SEM strategy and keyword research
- Understanding of website analytics tools, such as Google Analytics
- Analytical mind, with a passion for measuring data
- Strong project management and managerial skills
- Ability to analyse consumer metrics, reports, and trends
Send CV to
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