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Digital Marketing Manager

4 weeks ago

Johannesburg, South Africa Crayon Full time

**How you'll role**

**What you'll do**
- Establish a digital marketing strategy, including social media, aligned with the overall marketing strategy for each product/service as well as the overall brand
- Work closely with the Head of Marketing to support the execution of digital marketing campaigns to drive brand awareness and generate leads
- Ensure all content created is accurate and error-free by proofreading promotional materials, social media, digital and all other marketing elements
- Responsible for final approval of all marketing documentation along with the Head of Marketing
- Responsible for the following digital platforms:

- Website maintenance
- Ensure optimal chatbot functionality
- Search Engine Optimisation (SEO)
- Google Analytics and Google AdWords (paid search and display network campaigns)
- Google My Business (localisation)
- Social media platforms (Facebook, Instagram, LinkedIn, and YouTube)
- Track and report on all digital marketing activities on a monthly, quarterly, and annual basis to determine the success of digital marketing activities, make recommendations to optimise the company's digital marketing efforts and return on investment
- Continually optimise the company website, social media pages and search engine optimisation (SEO) to generate quality leads and drive conversions
- Oversee the digital marketing budget and ensure objectives are reached within budget parameters
- Identify new trends and technologies in digital marketing and recommend adoption of those most beneficial
- Ensure that the company's products/services remain at the forefront of digital advertising by conducting research, including competitor and industry analysis and report on insights and learnings
- Develop relevant social media content, both paid and organic, aligned to the overall marketing strategy and campaign briefs
- Responsible for community management
- Assist the Head of Marketing with external stakeholders to ensure that partnered marketing campaigns are executed effectively
- Checking and approving relevant supplier invoices and reconciliations
- Submitting quotes and invoices for approval
- Ensuring the necessary systems are updated with the most up to date piece of marketing material
- Organise events including bookings, management of the event and logistics
- Organise exhibitions/congresses including set-up/break-down of the stand, marketing materials and co-ordination of representation on the stand
- Maintain adequate stock of marketing materials
- Distributing relevant marketing materials and promotional items

**What you'll need**
- BCom degree in Marketing/Communications, BSc (Hons) degree in Marketing or similar degree
- 3 - 4 years marketing/industry experience in a similar role (experience in the healthcare industry would be advantageous)
- Proficiency in Microsoft Outlook, Teams, Word, Excel, PowerPoint
- Knowledgeable on all social media platforms (Facebook, Instagram, LinkedIn, Twitter and YouTube) as well as Facebook Ad Manager
- Experience with Hootsuite
- Excellent time management and organisational skills
- Ability to be proactive and take initiative
- An ability to prioritise is key as is the ability to manage a broad range of tasks
- Ability to demonstrate attention to detail