Brand Manager Tears and Stac
7 months ago
Lead the comprehension of patient journey insights across the Brand and In Field Team and develop the Patient Journey to focus the Brand Team on the delivery of patient-centric strategies including CLM engagement and customization within AbbVie business code of conduct, policies and all applicable laws and regulations.
- Secure input and cross stakeholder viewpoints to develop a robust and accurate Patient Journey; propose strategic objectives for the Brand Team review based on Patient Journey findings and challenge and critique Brand Team strategies to ensure patient-centricity.
- Use market insights, as derived from external expert interactions and business intelligence to formulate and validate market value drivers.
- Ensure all functional deliverables are consistent with branding and deliver messages aligned to Brand Story and are delivered in a timely and effective manner.
- Design and implementation of all marketing activities and include innovative marketing tactics, traditional and non-traditional partnerships, multi-channel opportunities and multi-stakeholder initiatives to meet strategic brand objectives.
- Ensure all in-field materials, strategies and tactics are aligned to drive momentum of strategic brand objectives.
- Lead the development of marketing inputs to Strategic Brand Plan, consolidate the 1-year Tactical Brand Plan and coordinate preparation of the Long-Range Plan to drive brand success.
- Forecast, monitor brand KPIs, manage budget and brand A&P track ROI measurements for all marketing activities to achieve or exceed brand plan objectives.
- Business Case Development for pipeline brands within Eyecare as necessary.
- As Brand Team Leader:
- Through a combination of data and real-world insights, lead strategic discussions with the cross-functional Brand Team to identify opportunities for the brand.
- Lead the Brand Team around a brand vision and objectives that are shared by all members.
- Ensure Brand Team Members contribute to the development of the Brand strategy through the Brand Planning process in line with strategy defined by Global Brand Team and ensure adequate involvement of multiple functions as relevant for the Brand objectives.
- Continuously encourage Brand Team members’ collaboration and foster team spirit.
- Take accountability and responsibility for Brand Team activities and processes.
- Bachelor’s degree or equivalent.
- Relevant experience with proven track record of success in marketing within biotech/ pharmaceutical/Eyecare industry on multiple brands and within multiple team constellations.
- Ability to translate strategies into actionable and realistic marketing actions.
- Ability to lead, motivate and coordinate cross-functional teams.
- Experience in business case formulation and product launches.
- Solid working knowledge of healthcare and FMCG environment and evolving landscape.
- Strong communication skills (written and verbal).
- Solid knowledge of strategic and tactical marketing principles and techniques including digital knowledge and proven track record of operational execution.
- Solid knowledge on finance principles and processes and English language proficiency verbally and in writing.
- Preferred:
- Experience in FMCG (Fast Moving Consumer Goods)
- Experience in Digital Marketing
- Sales track record of success within Pharmaceutical / Healthcare / Eyecare industry
-
Brand Manager
3 weeks ago
Midrand, South Africa Brand Manager Full timeObjectives of this role Develop and implement a brand strategy. Oversee branding, communication channels, product development, promotion, and market research. Ensure a dominant online presence. Develop sales tools relevant to the market. Drive lead generation. **Responsibilities**: Take ownership of the brand. Understand that the company uses a hands-on...
-
Brand Executive IT Distribution
7 months ago
Midrand, South Africa Elite Search and Selection Full timeGauteng, Midrand - R 45 000 - R 50 000 Monthly Basic Plus Commission (Plus monthly commission and quarterly bonus's)**South Africa's leading ICT distribution company built on the foundation of entrepreneurial spirit is looking for a Brand Executive!** **Location: Office based role - Midrand Johannesburg** **Join this well known company as a Brand Executive...
-
Senior Brand Manager
6 months ago
Midrand, South Africa PikUniq Full timeWe are looking for a Senior Brand Manager in Midrand to take charge of the brand management team, take a lead role in vendor relationships and take responsibility for business strategy development and implementation. As the primary point of contact for the Brand Management team, you will manage and guide staff in terms of vendors, stock, sales, targets and...
-
Brand Manager
2 weeks ago
Midrand, South Africa DataTech Recruitment Full timeAre you passionate about shaping the identity of industry-leading brands and driving market success? We’re looking for a dynamic Brand Manager to oversee the Safety, Surveillance, and Infrastructure (SSI) portfolio. In this role, you’ll champion the brand both internally and externally, collaborate with key stakeholders, and execute strategies that...
-
Brand Manager â Dermatology.
4 weeks ago
Midrand, South Africa Jordan HR Full timeRequired LearningPrevious brand management experience is required with a minimum of 3 years experience in the pharmaceutical industryDermatology therapeutic area experience will be an advantageThorough knowledge of the prescription pharmaceutical marketComputer Literacy, Communication & Presentation skills.Key Job OutputPlanning - Strategic & Operational...
-
Brand Manager â Dermatology.
2 months ago
Midrand, South Africa Jordan HR Full timeRequired Learning Previous brand management experience is required with a minimum of 3 years experience in the pharmaceutical industry Dermatology therapeutic area experience will be an advantage Thorough knowledge of the prescription pharmaceutical market Computer Literacy, Communication & Presentation skills. Key Job Output Planning - Strategic &...
-
Brand Manager â Dermatology.
2 months ago
Midrand, South Africa Jordan HR Full timeRequired LearningPrevious brand management experience is required with a minimum of 3 years experience in the pharmaceutical industryDermatology therapeutic area experience will be an advantageThorough knowledge of the prescription pharmaceutical marketComputer Literacy, Communication & Presentation skills.Key Job OutputPlanning - Strategic & Operational...
-
Brand Specialist
7 months ago
Midrand, South Africa ikeja Full timeHey! We're ikeja, always with a lowercase "i." We're a home-grown tech company that builds tools and services enabling affordable internet access to Ekasi. ikeja's mission is to eliminate the financial barrier to true unlimited internet access for those in the townships of South Africa while providing the best possible customer service and experience. ikeja...
-
Brand Manager
6 months ago
Midrand, South Africa Novartis Full time**Summary**: - Local Brand Managers OR global / regional / local sub-function specialists within a specific marketing sub-function. -Define product strategy in agreement with local management and global marketing department, and implement supporting tactical plans/projects. **About the Role**: **Major accountabilities**: - Prepares content of Integrated...
-
Senior Brand Manager OC
7 months ago
Midrand, South Africa Colgate-Palmolive Full timeNo Relocation Assistance Offered # 160447 - Midrand, Gauteng, South Africa Job Summary: We are thrilled to invite applications for an opening for the position of Senior Brand Manager for our Family Toothpaste Brands within the Africa/Eurasia Marketing Division team. This role is a unique opportunity to work with a diverse team at an international...
-
Brand Management Specialist
4 weeks ago
Midrand, Gauteng, South Africa SC Johnson Full timeAbout the OpportunityAt SC Johnson, we are seeking a talented Senior Associate Marketing Commercialization to join our team. This role is responsible for developing and managing sustainable brand strategies based on a comprehensive understanding of consumer needs and market trends.Key Responsibilities:Developing and executing brand plans that drive business...
-
Hiv & Vaccines Brand and Customer Manager
6 months ago
Midrand, South Africa MSD Full time**HIV/Vaccines Brand and Customer Manager** **Job purpose**: The HIV/Vaccines Brand & Customer Manager role is a part of the company's HIV and Vaccines Franchise, South Africa. The incumbent will be responsible for the end - to -end development and implementation of marketing strategy for key HIV and Vaccine Brands. This position reports to the HIV and...
-
Dermatology Brand Strategist
3 weeks ago
Midrand, Gauteng, South Africa Jordan HR Full timeAt Jordan HR, we are seeking a highly skilled Dermatology Brand Strategist to join our team.We offer a competitive salary of $120,000 - $180,000 per annum, depending on experience.Job DescriptionThe successful candidate will be responsible for developing and implementing brand strategies and tactics that drive business growth in the dermatology sector. This...
-
Brand Management Lead
4 weeks ago
Midrand, Gauteng, South Africa Colgate-Palmolive Full timeAbout the RoleWe are seeking a highly skilled Senior Brand Manager to lead our Family Toothpaste Brands within the Africa/Eurasia Marketing Division team.This role presents an exceptional opportunity to collaborate with a diverse team at an international level, gathering insights and developing innovative commercial and expansion strategies for Oral Care...
-
Trade and Brand Portfolio Manager
6 days ago
Midrand, Gauteng, South Africa Emporium Human Capital Full timeAbout the RoleThis is an exciting opportunity for a seasoned Marketing Manager to lead our trade and brand portfolio efforts at Emporium Human Capital.The successful candidate will have expertise in category management, marketing regulations, and agency management. Responsibilities include:Managing new product launches and relaunches into tradeLiaising with...
-
Brand Portfolio Leader
6 days ago
Midrand, Gauteng, South Africa Emporium Human Capital Full timeIn this exciting role as a Brand Portfolio Leader, you will play a crucial part in developing brand & channel strategic objectives for Emporium Human Capital's pharmaceutical and FMCG portfolio.You will work closely with cross-functional teams, including sales, product development, regulatory affairs, and artwork, to ensure alignment and maximize marketing...
-
Oncology Brand and Customer Manager
6 months ago
Midrand, South Africa MSD Full timeThe Oncology Brand and Customer Manager performs a critical role in the Oncology cross-functional team with primary responsibility of the marketing and promotional efforts supporting selected Oncology Portfolio. The BCM drives collaborative efforts with the sales team and market access function, as well as working closely with the Medical team to provide...
-
Dermatology Brand Strategy Professional
4 weeks ago
Midrand, Gauteng, South Africa Jordan HR Full timeAbout the Role: We are seeking an experienced Brand Manager to lead our Dermatology brand strategies and implement successful plans to drive business growth. As a key member of our team, you will leverage your knowledge of the pharmaceutical industry and dermatology therapeutic area to develop innovative brand strategies that meet customer needs.
-
In-market Brand Leads Kzn
4 months ago
Midrand, South Africa Novartis Full time**Summary**: The position is responsible for achieving SFE monthly target for the assigned territory, customers or therapeutic area by promoting effectively the different ethical products to healthcare professionals through the execution of approved marketing strategies and programs. The position is also expected to collaborate with colleagues, use expertise...
-
Strategic Trade and Brand Portfolio Manager
1 month ago
Midrand, Gauteng, South Africa Emporium Human Capital Full timeEmporium Human Capital is seeking a highly skilled Marketing Manager to join our team in Midrand.**Job Summary:**We are looking for a seasoned marketing professional with experience in the pharmaceutical industry, who can drive business growth through strategic trade and brand portfolio management.**Key Responsibilities:**Achieve annual fiscal revenue...