Senior Copywriter

4 days ago

Cape Town, South Africa 99c Full time

**Description**:
Our Cape Town office is looking for a **Senior Copywriter** to join our **Creative Team**.

**Responsibilities**:
Typical work activities may include:

- Developing creative ideas and concepts, often in partnership with the art director;
- Presenting ideas to colleagues and clients;
- Familiarising themselves with their clients' products and services, the target audience and their competitors' activities;
- Writing clear, persuasive, original copy;
- Updating digital media;
- Proofreading copy to check spelling and grammar;
- Amending, revising or redeveloping adverts or campaigns in response to feedback from the creative director, account team or clients;
- Overseeing campaigns through the production stage to completion;
- Working on several campaigns at once, sometimes under pressure and often to tight deadlines;
- Casting actors for TV and radio work and listening to voice tapes;
- Liaising with production companies, photographers, typographers, designers and printers;
- Keeping up to date with popular culture and trends;
- Monitoring the effectiveness of advertising campaigns.

**Requirements**:

- Has proven cut-throat writing skills to work on a large national Retail brand
- Able to work across various target markets, platforms and channels
- A proven understanding of retail brands
- Keeps a cool head and delivers exceptional results under pressure, against fast and tight deadlines and in volume
- Able to work collaboratively in a team and is resourceful; focused and level-headed.

Minimum relevant experience and skills:

- At least 3+ years' relevant work experience as a Copywriter in an advertising agency (a television and radio portfolio is required)
- Solid knowledge/understanding of digital platforms in conjunction with more traditional channels essential
- Solid working knowledge and understanding of social content including:

- SEO and SEM
- AdWords
- Analytics Reporting
- Strong conceptual ability
- Advanced brand copywriting

Attributes:

- Attention to detail
- A portfolio that reflects creative copywriting proficiencies
- Understanding of advertising as a selling tool
- Capability to take on campaigns with multi-element tasks which require a concept and a thought through process
- Accept guidance and respond well to criticism
- Resilient - can accept setbacks
- Finely honed copywriting skills and latest techniques
- Have an understanding of writing for SEO and keywords
- Must demonstrate creative insight and brilliance for client solutions across all media platforms
- Create copy across multiple channels
- Consistently produce creative elements against a deliverables list
- Lead brainstorms and conceptualization
- Lead the craft and design of an idea
- Detail-obsessed big thinker, passionate and hard-working, self-motivated team player with the ability to grasp a client's strategy and brand, and deliver beautiful, insightful, polished work.

Technical skills/knowledge:

- Ideally a degree/diploma in Copywriting or Journalism
- Be proficient in PowerPoint/Keynote, MS Word

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