Senior Copywriter

5 days ago


Cape Town, South Africa 99C Full time
Job title : Senior Copywriter Job Location : Western Cape, Cape Town Deadline : December 25, 2024 Quick Recommended Links
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Summary of main duties:

  • Translate the brief and the strategic requirements into a compelling creative solution
  • Presentation of work to the Creative Group Head and/or Creative Director
  • Be the custodian and creator of the copy, tone and language style of the Client's brand
  • Together with an Art Director, generate effective, innovative and compelling creative concepts for individual ads or campaigns based on sound strategies
  • Pro-actively identify creative digital trends and opportunities
  • Direct and produce effective, impactful and compelling advertising that reflects insight into the task, the brand and the target market
  • Take ownership of your tasks and actively manage the creative process to progress towards deadline

Requirements

Qualifications required:

  • Relevant degree/diploma
  • Be proficient in PowerPoint/Keynote, MS Word

Minimum relevant experience and skills/attributes required:

  • Revelant years’ conceptual copywriting experience within an advertising agency
  • Strong conceptual ability
  • Advanced brand copywriting
  • Attention to detail
  • A solid portfolio that reflects creative copywriting proficiencies – both ATL and Digital work
  • Understanding of advertising as a selling tool  
  • Capability to take on campaigns with multi-element tasks which require a concept and a thought through process
  • Accept guidance and respond well to criticism 
  • Resilient – can accept setbacks 
  • Finely honed copywriting skills and latest techniques
  • Have a great sense of humour
  • Have a basic understanding of writing for SEO and keywords
  • AdWords, Analytics, Reporting
  • Must demonstrate creative insight and brilliance for client solutions across all media platforms
  • Create copy across multiple channels
  • Consistently produce creative elements against a deliverables list 
  • Lead brainstorms and conceptualization
  • Lead the craft and design of an idea
  • Detail-obsessed big thinker, passionate and hard-working, self-motivated team player with the ability to grasp a client's strategy and brand, and deliver beautiful, insightful, polished work

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