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Senior Copywriter

4 months ago

Cape Town, South Africa 99 Cents Full time

Welcome to 99c, a full-service, integrated advertising agency with offices in Cape Town and Johannesburg. We are one of South Africa’s largest independently owned Agencies.

Our Cape Town office is looking for a Senior Copywriter to join our Creative Team.

**Role Summary**:
We have an opportunity for a Senior Copywriter who is passionate about conceptual thinking and eager to make an impact within our agency. We want a dedicated Senior Copywriter who is versatile and has an in-depth understanding and insight into different markets and what makes the consumer tick. You’ll be working with our digital team and will play a key role as the partner with our creative director on a wide range of projects.

**Summary of main duties**:

- Translate the brief and the strategic requirements into a compelling creative solution
- Presentation of work to the Creative Group Head and/or Creative Director
- Be the custodian and creator of the copy, tone and language style of the Client's brand
- Together with an Art Director, generate effective, innovative and compelling creative concepts for individual ads or campaigns based on sound strategies
- Pro-actively identify creative digital trends and opportunities
- Direct and produce effective, impactful and compelling advertising that reflects insight into the task, the brand and the target market
- Take ownership of your tasks and actively manage the creative process to progress towards deadline
- 3-5 years experience in conceptual copy
- Strong conceptual ability
- Advanced brand copywriting
- Attention to detail
- A solid portfolio that reflects creative copywriting proficiencies - both ATL and Digital work
- Understanding of advertising as a selling tool
- Capability to take on campaigns with multi-element tasks which require a concept and a thought through process
- Accept guidance and respond well to criticism
- Resilient - can accept setbacks
- Finely honed copywriting skills and latest techniques
- Have a great sense of humour
- Have an understanding of writing for SEO and keywords
- AdWords, Analytics, Reporting
- Must demonstrate creative insight and brilliance for client solutions across all media platforms
- Create copy across multiple channels
- Consistently produce creative elements against a deliverables list
- Lead brainstorms and conceptualisation
- Lead the craft and design of an idea
- Detail-obsessed big thinker, passionate and hard-working, self-motivated team player with the ability to grasp a client's strategy and brand, and deliver beautiful, insightful, polished work

**Qualifications required**:

- Relevant degree/diploma in Copywriting or Journalism
- Be proficient in PowerPoint/Keynote, MS Word