Mid - Senior Copywriter
2 weeks ago
Our Cape Town office is looking for a m id to senior copywriter to join our c reative team.
**Role summary**:
We are looking for someone who can
Lead brainstorms and conceptualization
Lead the craft and design of an idea, from conception to eventual campaign rollout
Be an intrinsic part of mentoring and guiding other copywriters within the team
Bring big-thinking concepts to life in the form of strategic multi-channel campaigns
Use their creative, conceptual and technical writing skills to work on a large national Retail brand
Work across various target markets, platforms and channels
Manage the fast-paced and rewarding environment of retail and/or FMCG marketing
Keep a cool head and deliver exceptional results whilst under pressure, against fast and tight deadlines and in volume
Work collaboratively in a team and is resourceful, focused and level-headed.
**REQUIREMENTS**:
**Minimum relevant experience and skills**:
At least three-plus years' relevant work experience as a Copywriter in an advertising agency
Digital experience is required; additional television and radio portfolio is beneficial
Solid working knowledge and understanding of social content including:
Understanding of TV and Radio (plus other traditional) copywriting
Strong conceptual thinking abilities
SEO
Paid and Organic Social Media (Meta, Twitter, TikTok, etc.)
Advanced level of copywriting
**Attributes**:
Detail-obsessed big thinker, passionate and hard-working, self-motivated team player with the ability to grasp a client's strategy and brand, and deliver beautiful, insightful, polished work
A portfolio that reflects digital and creative copywriting proficiencies
Understanding of advertising as a selling tool
Finely honed copywriting skills and knowledge of latest techniques
Have an understanding of writing for SEO and utilising keywords effectively
Must demonstrate creative insight and brilliance for client solutions across all media platforms
Ability to create copy across multiple digital and traditional channels
Consistently produce creative elements against a deliverables list
Attention to detail
Accept guidance and respond well to criticism
Resilient - can accept setbacks
**Technical skills/knowledge**:
Ideally a degree/diploma in copywriting, journalism or another relevant field
Be proficient in using Microsoft software
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