Brand Marketing Officer

5 days ago

Cape Town, South Africa RJPersonnel Full time

2years
- Monitoring all agreed brand priorities, levels of investment, volume and profit goals by region/brand
- Drive the development process of the in market experiences through the management/influencing of internal and external resources.
- Share intelligence with marketing and commercial departments to support world class development.
- Provide input to assist in the development of activity cycle planning.
- Interpret and analyse information in respect of customer account, consumer, competitor activity and opportunities for brand development
- Understand industry, customer and consumer profiles through regular market visits, attending consumer/brand feedback sessions, etc
- Establish mutually beneficial annual business plans with customers based on the agreed brand and channel strategy.
- Conduct brand immersion and education to bar staff, consumers as well as internal staff and any person that would be able to contribute to the strategy and brand plans
- Identify, manage and brilliantly execute brand events and media exposure opportunities.
- One-on-one contact with targeted consumers to fulfil the following objectives
- Development, growth and furtherance of Key Brand Projects, i.e. Key Cities and Spiritual Home, etc.
- Manage the respective trade budget and ensure that all activies fall within the budget and relate to the performance goals of the business and brands.
- Collaboration with the Brand Manager to develop campaigns that will create memorable moments and drive consumer demand and brand loyalty.
- Establish relationships with top on and off trade customers
- Develop points of entry for outlets outside of route to consumer, Rugby Clubs, Fishing clubs, sports clubs.
- Brand education/induction for traders to be implemented regularly
- Attendance at and management of Brand specific Consumer events
- Monthly competitor activity report back to Trade Marketing Manager, Commercial and marketing teams.
- Monthly reporting on brand activities, activity grids and the ROI of activities
- Driving sales through helping the Commercial team by training bar management/staff on cocktails and brand/product knowledge. Assist the commercial on-trade team win pouring rights for cocktails and spirit brands by owning the drinks menu and by development of staff loyalty program.
- Reflect brand style and be the public face of the brand. Support the commercial team and 3rd Party PR teams with execution of programs, promotions and events requiring extraordinary knowledge.

**Qualifications and Experience**:

- Appropriate tertiary qualification
- Honours’ Degree would be advantageous but not a must
- Exposure across different channels and different levels of customer channels (e.g. National Accounts; Field sales; On-trade/Off trade)
- Understanding the South African Alcohol Beverage Market
- Budgetary and cost containment experience
- Event management/customer and consumer interaction experience
- Research interpretation, tools and usage
- Competitive analysis
- Consumer insight and understanding
- Influencing skills, with a level of comfort in working across levels and functions within the organization.
- Develops compelling, commercially viable customer plans with innovative thinking
- Sells ideas and concepts to external and internal stakeholders in the developmental stage

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