Marketing / Brand Manager

4 months ago

Cape Town, South Africa Time Personnel Full time

**Job Overview**:
**Date Posted**: Posted 6 days ago-
**Location**: Cape Town, Western Cape-
**Job Title**: Marketing / Brand Manager-
**Education Level**: Diploma-
**Job Level**: Management-
**Minimum Experience**: 5- 7 Years**Marketing / Brand Manager required in Cape Town.**:
Do you live in the Southern Suburbs area and have an absolute passion for luxury brands and marketing / social media processes in the professional sector?

Our client, an export producer of a FMCG luxury product requires a forward-thinking Marketing individual that has a good financial acumen coupled with driving brand visibility.

**Requirements**:

- Degree or relevant Marketing qualification and experience in a professional related field
- Minimum three years of marketing experience, preferably within a luxury brand
- 1 - 2 years’ experience managing a marketing team
- Strong understanding of luxury brand positioning, consumer behaviour, and international markets
- Demonstrated experience in managing marketing budgets, forecasting, and financial planning
- Advanced Social Media Management

**Duties and Responsibilities**:

- Develop and execute comprehensive marketing plans that align with the brand’s positioning, targeting a high-end consumer base
- Oversee two interns
- Oversee the marketing budget, ensuring cost-effective allocation of resources, and provide accurate forecasting to meet financial targets
- Maintain and elevate the brand’s luxury image across all channels, ensuring consistency and alignment with global standards
- Plan and execute global marketing campaigns, incorporating traditional media, digital, and social media strategies to drive brand awareness and customer engagement
- Lead the development and execution of social media strategies, with a strong emphasis on creativity and engaging luxury audiences across various platforms
- Conduct in-depth market research and analyse consumer trends to identify new opportunities and optimise marketing efforts
- Build and nurture relationships with influencers, and media outlets to enhance brand exposure and drive sales
- Lead the planning and execution of high-profile events, product launches, and brand activations

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