Marketing Services Manager

2 weeks ago

Randburg, South Africa Ikwezi Human Capital Full time

**Position Overview**:
Manage world class client experience through marketing services related to content and marketing material development and management utilising audience research and market insights. The envisioned role will be responsible for:
1. **Audience and consumer analysis and profiling** using proprietary data, syndicated and industry data analysis software and managing primary research.

2. Provide **sales and marketing services function** through partnering with analytics, marketing and sales teams to strategically merchandise and own company products and capabilities, produce on-brand tools and resources to achieve business objectives.

3. Working alongside other marketing functions in the development and promotion of **business specific tools.**

**Specific roles and responsibilities could include, but not limited to**:
**1. **Audience and consumer analysis and profiling**
- Manage, streamline, integrate and standardise all research and data, reporting and presentations.
- Develop new audience insights to support media formats and marketing collateral.
- Manage the execution of research and data projects.
- Promotes, trains and enable others to use the most relevant research, insights or data tools and methods.
- Identify bespoke research requirements and/or opportunities based on audience insights needs.
- Development of landscape presentations and thought leadership materials and supporting marketing on PR content.

**2. **Sales and marketing services**
- Day to day audience analysis and strategic insights based on client requests and/or briefs.
- Ensure that all new materials & advertising solutions are successfully conceptualized, packaged, launched, supported by audience and market insights.
- Research and translate information into powerful and impactful stories in the form of a relevant core insight library, effective training materials and audience expertise toolkit.
- Identify opportunities for customers market segments to create themes and topics.
- Liaise, promote and train Group stakeholders on products, insights and syndicated tools.

**3. **Business specific tools**
- Support key business initiatives by generating insights and communicating opportunities or issues.
- Work alongside analytics and measurement and marketing functions on ad-hoc reporting and in-depth analyses to support product enhancements, launches, company initiatives and other needs as they arise.
- Perform primary and secondary research on competitive landscape across the media industry.
- Other marketing related activities not specified in the above as per business need and requirement.

**Core Competencies**:
**General**
- Excellent written and verbal communication skills
- Work in a collaborative, cross-team capacity
- Highly organized, detail orientated, and able to priorities effectively
- Self-motivated results-driven with a high level of initiative, creative thinking and a sense of urgency
- Excellent qualitative and quantitative research skills and the data analytics associated with research

**Require Experience & Qualifications**:

- Degree in Economics / Marketing / Business / Research / Psychology
- MS Office advanced
- Analytical with a keen eye for detail
- Previous experience in a similar role
- Consumer and Audience Insight
- Min 8 years’ experience in insights or research role
- Familiar with segmentation, audience measurement, statistical functions, research methodologies and modelling techniques advantageous.
- Good understanding of audience metrics and the terminology thereof
- Client side and research agency experience advantageous
- Knowledge of various analysis software suites, i.e. Telmar, Quantum, Nielsen, Softcopy, TGI advantageous.

**Technical Competencies**
- Project Management skills
- Multitasking skills
- Analytical and diagnostic skills
- Communication skills
- Presentation skills

**Behavioural Competencies**
- Accountability
- Teamwork
- Prioritization
- Analytical Thinking

**Salary**: R600,000.00 - R840,000.00 per year

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