Brand Marketing Manager

4 days ago

Randburg, Gauteng, South Africa ADvTECH Full time

Job Location : Gauteng, Johannesburg

Deadline : April 12, 2025

Overall purpose of the job :

  • Responsible for the planning, development, and implementation of the Brand Marketing strategies, marketing communications, and public relations activities, both external and internal.
  • Lead and manage the marketing and sales activities of the Brand across all its campuses and locations to ensure schools are meeting their retention and enrolment objectives.
  • Responsible for ensuring that marketing and sales expertise / advice is delivered to the Brand Managing Director and Principals and guidance is given to the School Administrators.

Responsibilities :

Output 1 – Brand Marketing Strategy :

  • Develop and implement a brand marketing strategy
  • Develop and implement a marketing and communications, PR, media and advertising strategy annually, aligned with the brand strategies
  • Prepare budget plan, annually and monitor and manage expenditure against budget
  • Compile and update the Brand Corporate Identity Manual and oversee implementation and adoption thereof, as required
  • Participate in on-boarding and / or due diligence for new schools including developing communication strategies for acquisitions
  • Provide marketing training / education for Principals, Administrators and Enrolment Officers, as necessary

Output 2 – Brand Sales Strategy :

  • Develop and implement a sales strategy for the brand
  • Set sales targets as agreed with Brand Managing Director and Principals - communicate these to Admissions staff and School Administrators
  • Devise plans to achieve sales (enrolment) targets, monitor these and drive improvement where performance is lagging
  • Manage the entire lead-to-enrolment process, tracking leads identified and conversion rates
  • Gather information regarding students that enquire but enrol elsewhere
  • Ensure applications are received and processed timeously
  • Manage and oversee implementation of Sales module of STASY (School Information System)
  • Formulate, monitor, measure and analyse student retention plans, especially for key roll-over grades
  • Arrange for sales training of School Administrators and Admissions staff, as required

Output 3 – Relationship Management :

  • Meet with and create productive working relationships with relevant stakeholders and media. Establish and maintain an up-to-date database of student / parent leads
  • Establish potential feeder schools and encourage schools to build relationships with them to promote enrolment
  • Maintain sound relations with staff at Schools Marketing hub. For provision of PR, Graphic Design, Website and Digital Marketing services to the brand and ensure timeous delivery of quality services
  • Build and maintain relationships with all schools within the brand and their principals to ensure effective communication and information flow
  • Establish a network of relevant suppliers to provide the services necessary at the required quality standards
  • Develop and implement a strategy to manage and enhance alumni relations
  • Oversee marketing sponsorships in the schools
  • Monitor competitor activity and initiatives and keep Brand Managing Director appraised on key insights that will support brand focus
  • Undertake competitor analysis, as required and communicate insights to Brand MD and / or Principals
  • Analyse market and consumer trends and incorporate information into marketing and brand plans
  • Monitor and assess parent and student satisfaction and incorporate information into marketing and sales plans / initiatives
  • Responsible for editorial direction, design, production, and distribution of publications

Output 5 - Management of Promotions, Events & Collateral :

  • Plan and manage exhibitions and functions
  • Make recommendations regarding collateral, source same and ensure timeous delivery and distribution thereof
  • Create content for Brand marketing material and sources and manage inputs from suppliers
  • Manage compilation, printing and distribution of Brand consumer magazine
  • Oversee branding of school signage, bus branding, gazebos etc.

Output 6 – Crisis Communications :

  • In partnership with Group Marketing resources, develop and implement a Crisis Communication policy
  • Manage crises and issues that arise, appropriately and timeously escalating potentially serious issues appropriately
  • Manage all media requests including social media responses as appropriate
  • Ensure all affected parties are communicated with in accordance with company policy to mitigate risk

Output 7 – Staff Management

  • Ensure staff roles and responsibilities are clarified and performance objectives set and monitored
  • Conduct performance reviews in accordance with policy and procedure and take corrective action as required
  • Ensure identification of critical skills essential for sustainability of service delivery to the brand
  • Ensure marketing and admissions staff are adequately trained

Education (Formal Qualification required)

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