Strategic Digital Campaign Manager

2 weeks ago

Johannesburg, South Africa Palesa Mbali Group Full time

**Job description**

A leading company in investment, savings, insurance, and banking group is looking for a highly competent Strategic Digital Campaign Manager with experience in creating digital marketing strategies and executing them on the relevant platforms. The Responsibilities include conceptualizing digital marketing strategies, executing campaigns, and optimising campaigns to achieve the business objectives. There is an emphasis on strategy management and implementation on paid media channels such as, Search, Paid Social, Display, and Video advertising

**Key activities**
- Develop digital marketing strategies that utilise relevant insights, channels, and assets to reach campaign objectives.
- Conduct situational analyses including current and previous campaign performance to inform and drive digital strategy direction. Ensure that post campaign leanings are delivered timeously and extracted for future strategies.
- Conduct competitor analysis for relevant Lines of Business/Segments to understand share of voice, share of spend, strategies and trends to inform strategic choices.
- As the lead liaison, you will be responsible for briefing relevant stakeholders and obtaining necessary approvals for campaigns and relevant milestones.
- Plan, execute and optimize digital marketing campaigns on Paid platforms i.e., Google Marketing Platform (GMP): Google Ads, DV360, and Social Platforms
- Develop and manage ongoing testing to further optimize ad creatives, landing pages and targeting segmentation

**Qualifications and experience**:

- Marketing Degree
- 5+ years digital campaign and performance management experience
- Demonstrable experience with building effective digital performance marketing strategies
- Familiarity working with Google online marketing SaaS products (Google Analytics, Google Tag Manager, DV360 etc.,)
- Direct experience managing paid social media advertising on Facebook, LinkedIn, Tik Tok & Twitter etc.,
- Google AdWords and Facebook Blueprint certification advantageous.
- Strong analytical skills and comfort breaking down and attacking open ended problems.
- Excellent verbal and written communication skills used to build strong relationships inside and out of the organization.
- Strong project management skills: ability to juggle multiple projects, organize and prioritize, and respond quickly to changes experiential business.
- Continuous test-and-learn mentality.

This role is based in Cape Town/Johannesburg

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