Lead Digital Marketing Specialist, Emea

2 weeks ago


Johannesburg, South Africa Mimecast Full time

Lead Digital Marketing Specialist - EMEA

We are seeking a Lead Digital Marketing Specialist for EMEA to manage full funnel advertising programs with the goal of generating qualified pipeline and revenue. We seek someone who understands marketing to sales conversion objectives, has a solid foundation of the demand creation and execution process, is great at managing deadlines, a team player, understands and executes for regional nuance, and is extremely detail oriented. In this role you will work closely and collaboratively with a variety of internal and external teams as well as provide feedback on opportunities to develop and refine processes.

You'll need:

- Deep understanding of digital media advertising strategy and execution (google, native, IP targeting, programmatic) and technical experience to accurately track business performance to ad placements.
- Bachelor’s Degree or at least 5 years’ proven multi-channel B2B digital marketing experience.
- Proven track record of successful digital lead generation and through-funnel campaign management; conversion tracking and accountability for generating pipeline.
- Knowledge of digital trends and platforms across SEO, SEM, Social, analytics and more.
- Experience and knowledge of Google Analytics and Google Tag Manager.
- Work with others in a collaborative remote/hybrid environment that balances team-wide communication.
- Strategic thinker with strong analytical skills; and the ability to translate data into actionable recommendations.
- Exceptional interpersonal and communication skills (verbal, written, and presentation) and can build strong relationships with internal stakeholders.
- Meticulous attention to detail, with a user-centric mindset.

Why Mimecast?

We’re fast thinking. We go big to reach our cyberattack-disrupting goals. And we do what we need to protect the world of business from getting important (and potentially compromising) data stolen. We never leave anyone behind. We deliver quickly - and outstandingly. We’re big on honesty because it makes us better. We’re empowered by our mission. And if cybercriminals have a good day, we work twice as hard to make the rest of their days a nightmare. That’s The Mimecast Way.

And the Mimecast way is also a hybrid-working way. We empower our people to balance their time between home and the office in a way that works best for them, their team, and our stakeholders.

Become a Mimecaster and put corporate data under your protection. Fill our teams with respect. And bring cybercrime-obstructing energy to your work. Be passionate. Be powerful. Be alive with purpose.

DEI Statement

Cybersecurity is a community effort. That’s why we’re committed to building an inclusive, diverse community that celebrates and welcomes everyone - unless they’re a cybercriminal, of course.

We’re proud to be an Equal Opportunity and Affirmative Action Employer, and we’d encourage you to join us whatever your background. We particularly welcome applicants from traditionally underrepresented groups.



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